Sales TM (Receipt/Invoice POS Printing Machine)

Technical support (30%)

• Provide product related technical training to channel partners.
• Provide technical consultation to customer.
• Perform in-house product testing.
• Skilled & knowledgeable reseller engineers.
• Satisfied customers.
• Good product understanding.

Sales (35%)

• Develop channel network.
• Support channel sales.
• Engage end customers.
• Optimum & capable channel.
• Channel partners achieve sales targets.
• Good understanding of market potential.

Marketing (35%)

• Sales promotion support.
• Conduct product & sales training.
• General marketing management.
• Effective implementation of sales promotions.
• Knowledgeable reseller salesperson.
• Timely & accurate reporting, administration & forecasting.

Major Challenges

• Becoming a product expert. Extensive self-learning required.

• Resolving channel conflicts eg: price war. Clear guidelines/policies and pragmatic enforcement to maintain channel motivation.
• Identifying suitable channel partners particularly in emerging region/cities. Extensive market combing needed at beginning.

Key Decisions/Dimensions

• Prioritizing work based on strategic potential and effort/resource required.