Sales Operations Manager

1. Promotion and sales program management

• Administer all C1/C2 promotion and sales programs (Map Club, lucky draw, QR, short-term and monthly programs): rules and documents, system set-up, communication to regions, calculation, payment and season-end reconciliation with dealers.
• Prepare program approval documents with the Head of Sales and Marketing; evaluate program effectiveness (cost vs incremental Sales-In / Sales-Out) and recommend adjustments.
• Ensure promotion and lucky-draw registrations, notifications and result reports to DOIT/MOIT are complete and on time; zero compliance breaches.

2. Sales-In operations

• Track Sales-In versus target by C1, DOR/ASM, region, product group and SKU on a daily, weekly and monthly basis; flag gaps and follow up corrective actions with regions.
• Consolidate Sales-In forecast data by C1 and SKU as input to the monthly demand review; monitor plant and C1 inventory, FOC and over-forecast volumes.
• Prepare and validate sales incentive data (Sales-In based) with HR and Finance.

3. Sales-Out operations

• Own Sales-Out data from C1/C2, QR/QTrace and FFE: collection, validation and reconciliation with Sales-In and C1 stock.
• Ensure every SE/ASM has Sales-Out targets by product and key crop linked to the C1 network; report Sales-Out performance and DC activity results.
• Monitor C2 PO data on FFS, C2 activation and repeat purchases to support Map Club C2 and channel programs.

4. Sales data, reporting and systems

• Own the sales database (Sell-In, Sell-Out, C1/C2 master data, program data) as a single source of truth; publish reports and Power BI dashboards for the Head of Sales and TOM.
• Act as business owner of sales systems (FFS, FFE, QTrace, Zalo Mini App) with IT: user adoption, data quality and access control.
• Provide approved data and analysis support to Business Development, Marketing, Finance and HR.

5. Team and process management

• Lead, coach and evaluate the Sales Operations team (Supervisor and Sales Admins); set KPIs, balance workload and assign a backup for every key task.
• Standardize SOPs and checklists for programs and Sales-In / Sales-Out reporting (including ISO for the Sales Department); drive digitization and continuous improvement.
• Coordinate with the Sales Secretariat team, which manages order processing and PO, to keep order, invoice and program data consistent.

6. Key performance indicators

• On-time and accurate promotion payment; program compliance (zero penalties); Sales-In and Sales-Out data accuracy and reporting timeliness; Sales-Out coverage; team engagement and retention.

• Education and knowledge
• Bachelor’s degree in Business Administration, Economics, Finance or a related field; sound knowledge of C1/C2 distribution, trade promotion and Sales-In / Sales-Out management.
• Experience
• At least 5 years in sales operations, trade marketing operations or commercial excellence in crop protection, FMCG or distribution, including at least 2 years managing a team.
• Hands-on experience with promotion administration and compliance in Vietnam, sell-out tracking systems and sales data management.
• Skills
• Advanced Excel and Power BI; process design and problem solving; high attention to detail.
• Team leadership, communication and cross-functional coordination; working proficiency in English.
• Integrity, confidentiality and ability to deliver under tight deadlines in peak seasons.