Route to Market Manager

Công Ty CP TM DV SX Hương Thủy

Thỏa thuận Hồ Chí Minh Chưa yêu cầu kinh nghiệm Hạn nộp 08/10/2026

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Mô tả công việc

  • Mô tả công việc /
  • Job description 1/ Commercial Planning (Planning) -      Coverage Design: Support annual and in-year refresh of coverage plans by province/channel/brands in line with ND/WD ambitions according to national/ regional/ channel/ brand strategy.
  • Support LOG planning for delivery service and key depot setting. -      Headcount & Territory Balance: Prepare headcount deployment proposals (SR/SS/ASM/RSM) and territory balancing options with capacity logic and route templates. -      Coordinate the SKU planning: Support Business Development (BD) to mapping branding vs outlet, geography, cycle end-to-end based on top-down & volume target, selected by individual market in which leading brand and following brands strategies. -      Scenario & Trade-offs: Build simple option packs (base/upside/downside) quantifying implications on ND/WD, volume and investment; compile risks/mitigation plan. -      Rollout Readiness: Map dependencies with relevant stakeholders; maintain a cutover checklist (SOPs, lists, tools, training) for each refresh wave. 2/ Distributor Management (Planning & operation) -      Maintain and deploy distributor SOPs, distributor mapping (coverage planning, quality control, ROI and end-to-end process of distributor management). -      BI Scorecards & Reviews: maintain distributor scorecards; coordinate monthly reviews; track corrective actions to closure. -      Give inputs and feedback for incentives/penalties, coordinate audit schedules and follow-ups with relevant stakeholders 3/ Retailer Landscape & Segmentation (Planning & Operation) -      Census & Scorecards: maintain outlet universe, classifications, and outlet scorecards (quality tiers, premium mix, outlets size…) -      Coverage & Distribution: refresh ND/WD targets by province/channel/brands and cascade down to RTM regional lead to set monthly priorities for sales forces; build outlet target lists (including must-keep). -      Outlet Movement: monitor churn and recovery funnels; report progress and risks in monthly forums. -      Mix & Assortment Inputs: provide retailer-level insights for pack/SKU prioritization with BD team and Sales GT. 4/ Sales Force Effectiveness (SFE-Operation) -      Maintain SFE tracking by role aligned to RTM goals; one source of truth with Sales Ops. -      Prepare data, insights and suggestions to improve SFE. -      Execution Governance: coordinate weekly/monthly cadences with Sales; track action closure and highlight blockers. -      Performance Insights: package field productivity insights (calls, VPO/mix movement) and propose focus adjustments. 5/ Data & Insights -      Maintain a single-source RTM dashboard and ensure data hygiene. -      Publish concise insight notes for Sales & Distributors that explain what changed and recommended focus areas. -      Document learnings and update playbooks after key program phases. 6/ Perform other tasks as assigned by Head of Department.

Yêu cầu ứng viên

  • Bachelor’s degree or above in Business Administration, Marketing, Economics, Commerce, Logistics, Supply Chain Management, or a related field. -   At least 4-5 years in Sales/RTM/Commercial Excellence with distributor-facing execution. -    Strong Excel/BI skills; clear communication; experience running governance and closing actions. -    Training/coaching capability and people/stakeholder management capability. -    Innovation and proactive leadership style.

Thông tin tham khảo

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Nguồn: CareerViet · đăng 08/09/2026

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Route to Market Manager

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