Programmatic Operations Executive

Job purpose:

Work relationship:

• Immediate superior: Leader team Ads-opt
• Direct subordinates: Staff team ads-opt

MAIN TASKS AND RESPONSIBILITIES

• Programmatic Operations

• KPI Daily, weekly and monthly Campaign
• Optimize performance marketing (CPR, CPM, and Req cap )
• Bidding Buying new platform in Programmatic
• Maintain inventory and new channel testing
• Manage multichannel programmatic campaigns (desktop, mobile, video, CTV, Social, SEM) across multiple platforms, while troubleshooting campaign delivery
• Conduct full analysis of campaign performance, optimizations, issues while providing daily breakdown to management of ways to improve campaign performance
• Work with internal teams to provide BT with programmatic media recommendations and optimization strategies that align with Brand Team objectives
• Maintain in-depth knowledge of media technology platforms
• Inventory and New Channel:
• Meet with, vet inventory, and advance channel partners
• Proactively identify opportunities to test partners and bring ideas to programmatic planning
• Create custom solutions including but not limited to: white lists, custom marketplaces, PMPs, SSPs,  cross-channel, etc.
• Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
• Troubleshoot supply issues on all pre-production and live campaigns
• Identify case study potential for key opportunities and lead creation with programmatic buyer
• Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic team
• Maintain log of inventory and new channel testing

Work Experience Requirements

• 3+ years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platforms
• Previous people management a plus
• Deep understanding of programmatic planning, buying, and ad tech vendors
• Strong desire to contribute to a team
• Digital marketing, English Good, Programmatic perec