Media Performance Associate (E-commerce)

About Us

• AIRR Labs  is a fast-growing  E-commerce & Social Commerce  company building lasting connections between brands and consumers in Southeast Asia.
• We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.
• We are looking for curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. .

About the Role

• The
• Media Performance Associate  will be responsible for planning, implementing, and optimizing digital paid media campaigns together with the Performance Marketing team, ensuring seamless execution.
• To succeed in this role, he/she must have a hands-on approach and drive activities associated with the execution of cross-channel campaigns, including paid search, paid social, and programmatic. .

Key Responsibilities

• Build media plans and strategic approaches for assigned clients across major eCommerce platforms including Shopee, TikTok Shop, and Lazada.
• Execute campaign setup and optimization for both Onsite and Offsite channels, ensuring seamless implementation and alignment with client objectives.
• Monitor campaign performance daily to ensure achievement of media KPIs & sales targets.
• Apply data-driven analysis to generate performance reports (weekly, quarterly, yearly), delivering strong insights and actionable steps for clients.
• Participate in brand pitch process with media lead to developing strategy proposals under tight deadlines.
• Work with stakeholders in managing the day-to-day marketing operations of partner brands and the company.

Requirements

• Bachelor's in Marketing, Business Administration, Economics, or other related fields. 2-3 years of experience in Digital Planner/Digital Performance role Media agency/media team in eCommerce environment.
• Prior experience working with eCommerce brands, experience with branding campaigns is a strong plus.
• Proactiveness and high willingness to learn new trends and initiatives.
• Effective communication skills in client-facing situations, and the ability to work both independently and collaboratively in a fast-paced environment.
• Able to work independently with high ownership and eager to learn new things with open-minded thinking.