Mô tả công việc
- Lead the development and execution of short- and long-term strategic marketing plans to drive sustainable business growth, market share, and profitability.
- Take ownership of the full P&L of the assigned business/portfolio, including revenue, gross profit, operating profit, marketing budget, forecasting, pricing, promotion, and ROI.
- Translate market, consumer, competitor, and business insights into clear commercial and marketing strategies, identifying opportunities for portfolio growth, innovation, and market expansion
- Lead product lifecycle and go-to-market strategies, from product concept, NPD and launch to post-launch evaluation and portfolio optimization.
- Work closely with Sales, Trade Marketing, R&D, Finance, Supply Chain, Manufacturing, and other functions to turn strategies into effective commercial execution and deliver business results.
- Monitor business and market performance, identify gaps and opportunities, and proactively adjust strategies to achieve sales and profitability targets.
- Ensure marketing activities and investments are business-driven and result-oriented, with a strong focus on commercial impact rather than communication execution alone.
- Lead, coach, and develop team, building a high-performance culture and developing future marketing talents.
- Build strong relationships with key internal and external stakeholders and drive cross-functional collaboration.
- Take full ownership of assigned business results and demonstrate resilience, strong execution, and persistence in overcoming challenges.
- Perform other duties and projects assigned by the line manager.
Yêu cầu ứng viên
- Bachelor's degree or above in Marketing or related fields. 15+ years of experience in Marketing/Brand/Category/Commercial, preferably in FMCG (Food) industry.
- Strong business & commercial mindset, with proven experience in full P&L management and driving sales & profitability.
- Strong capability in Strategic Planning, from business analysis and opportunity identification to strategy development and execution.
- Strong understanding of commercial strategy, pricing, promotion, NPD, portfolio management, and Go-to-Market.
- Proven experience managing and developing team members.
- Strong analytical, problem-solving, communication, and stakeholder management skills.
- High ownership, resilience, and persistence; proactive and not easily discouraged by challenges.
- Strong execution mindset with a focus on business results rather than branding/communication activities only.
- Good command of English.
Thông tin tham khảo
- Mức lương phổ biến cho “Marketing Manager”
- 28,8 – 42 triệu/tháng, trung bình 35,4 triệu (270 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 9.012 tin đang mở từ 2.888 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 26/10/2026
Vị trí tương tự
Xem tất cả việc làm
SENIOR ACCOUNT MANAGER (PROJECT SALES) - ASUS COMMERCIAL
Công ty Cổ phần Thế Giới Số (Digiworld)
Đăng 25/10/2026