MARKETING COMMUNICATION MANAGER

At Good Food, the marketing communication manager is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. 

Some marketing goals will include maintaining the brand integrity of Good Food and strategically positioning the company as a trusted source for knowledge while establishing the company's status as an industry leader. The marketing communication manager will also oversee the launch and managing of new products, services, and associated brands to meet profitability goals and targets. 

• Objectives of this Role

• Develops and executes content for marketing initiatives, corporate communications
• Work closely with business units to develop differentiated content and messaging strategies for a variety of target audiences
• Monitor the marketing and communication efforts and impact on business and revenue by conducting monthly analysis on the effective of media coverage, media coverage and program.
• Lead day-to-day media relations and PR activities; engage mainstream, trade and digital media on strategic and timely content pitches; and provide counsel to business units on profiling plans and opportunities
• Produce marketing assets such as case studies, brochures and videos
• Develop and drive digital marketing and social media content and campaigns, support and manage websites for Good Food
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
• Manage and oversee day-to-day liaison with creative and media agencies
• Coordinates the monthly entertainment schedule and budgets for marketing-driven company events.
• Coordinates the production requirements of marketing-driven company events.
• Ensure that all materials are developed and distributed according to an appropriate timeline.
• Provide strategic leadership to the marketing group and all other departments of Good Food
• Other duties as assigned