Marketing Assistant Manager, DAX

Get to know the Role:

• Planning and implementation of marketing strategies and promotional events.
• Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
• Responsible in achieving KPI and target set by Country Marketing Head

The day-to-day activities:

• Understand business requirements from Driver acquisition team. Create campaign and content via both offline or digital channels to acquire new drivers each month
• Work with creative team to come up with creative approach and design marketing materials needed, including artwork, videos and ads copies.
• Co-ordinate with performance marketing team to execute and monitor digital ads. Conduct content optimization to scale up the number of leads, resulting in lower CPL
• Create communication plans for existing driver community to promote retention and engagement
• Work closely with all driver operation teams across all verticals to execute campaigns 

The must haves:

• Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
• Branding marketing, online marketing, or performance marketing experience is preferred
• Relevant marketing experience: At least 2 years of relevant marketing and public relations experience; startup experience, or consulting experience is preferred
• Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
• Collaborative, team player: Effective in engaging and influencing marketing and sales team members to achieve targets
• Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the DAX community
• Highly detail-oriented: Ensure the quality of all marketing materials and communications
• Good command in Thai and English: Fluency in spoken and written English is preferred
• Computer literacy, MS-office and other instant program