Marketing Assistant Manager

Position Summary Statement:

The Assistant Marketing Manager drives brand performance. In this role, she/he will be responsible for leadership and execution of projects related to the brand’s strategy and promotion in collaboration with sales, operations, outsource vendors and finance on various generating demand initiatives.

Strong analytical and strategic skills will enable success in this role.

Detailed Responsibilities & Duties:

1.         Developing integrated marketing campaign plan including product positioning, marketing themes, promotion plan and media channels that align with targeted customers’ touch points, including company website, social media, publications, email, face-to-face, etc.

2.         Managing campaign P&L, including budgeting, expenditures, ROI management.

3.         Initiating plan to achieve sales target as well as to co-ordinate with warehouse management on sales operations and activities including product forecast and stock management.

4.         Responsible for local sponsorship strategy and activities.

5.         Lead and implement literature and publicity on regular basis.

6.         Analyzing product performance and customer feedback as input to marketing enhancements.

7.         Monitoring the effectiveness of marketing campaigns & tactics

8.     Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, 

Supervisory Responsibilities:

Supervise one marketing staff.

Organizational Relationships:

Be able to interact with all levels throughout organization; members, customers, and vendors

Required Qualifications 

Skills:

1.         Developing integrated marketing campaign plan including product positioning, marketing themes, promotion plan and media channels that align with targeted customers’ touch points, including company website, social media, publications, email, face-to-face, etc.

2.         Managing campaign P&L, including budgeting, expenditures, ROI management.

3.         Initiating plan to achieve sales target as well as to co-ordinate with warehouse management on sales operations and activities including product forecast and stock management.

4.         Responsible for local sponsorship strategy and activities.

5.         Lead and implement literature and publicity on regular basis.

6.         Analyzing product performance and customer feedback as input to marketing enhancements.

7.         Monitoring the effectiveness of marketing campaigns & tactics

8.         Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, 

Experience:

1.         BS/MS degree in marketing or a related field.

2.         Over 5 years working experiences.

3.         Results-oriented, is able to plan, organize, and implement marketing strategies to boost sale and product awareness.

4.         Have excellent written and oral skills.

5.         Possess good communication, interpersonal and negotiation skills.

6.         With good teamwork spirit to co-work with marketing team and other departments to achieve a common goal.

7.         Proficiency on English communication including writing and speaking

Salary range: 35 – 50 Mil (gross)