Market Research Specialist
Mô tả công việc
- In-house weekly and monthly research: Understand the business needs of requesters thoroughly and propose the relevant research scope and approach that address properly their business/ research needs.
- For Monthly Customer & Market Research: work closely and effectively with related stakeholders (Product, Brand, Planning, Customer Experience team, etc) to understand all of the triggers and barriers of lapsers, current buyers, and loyalty buyers to consult for growing business and brand awareness.
- For Monthly Brand Health Tracker projects: collab with the Planning & Brand team to measure Brand TOM recall in terms of brand positioning, explore the customer needs/ insights and provide useful inputs to the Marketing & Brand plan.
- Work independently from top to end in the implementation of internal research projects: questionnaire/ DG design, data analysis, report writing and providing actionable recommendations for business questions that need sound decision-making. Support the Marketing Director in addressing customer insights-related questions/ requests by internal stakeholders.
- Out-sourced research project – once a year: Evaluate and adjust the proposals made by research agencies so that the final one is produced up to the highest work in terms of timing, budget and quality of deliverables. Effectively manage external agencies to have research projects completed timely and with high-quality of work (actionable insights) as planned & expected. Provide useful and insightful inputs to the work of agencies across the key milestones of project execution (discussion guide development or questionnaire design, topline, reporting).
- Other duties may be assigned.
- Ability to travel as necessary.
Thông tin tham khảo
Tin đăng ngày 08/11/2022 — đã hơn 180 ngày, có thể đã ngừng nhận hồ sơ. Hãy kiểm tra trên trang nguồn trước khi nộp.
- Thị trường tại Hồ Chí Minh
- 8.646 tin đang mở từ 2.477 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: website tuyển dụng của doanh nghiệp (www.jobstreet.vn) · đăng 08/11/2022 · cập nhật 23/02/2023