KOL Booking Intern/Executive

KOL Sourcing & Booking

• Search, screen and shortlist KOLs/KOCs based on brand fit, audience profile, content quality, engagement rate and budget.
• Reach out to creators, managers and agencies to check availability, rate cards and booking conditions.
• Support negotiation on fees, deliverables, timelines and usage rights under the guidance of the KOL Lead.
• Prepare booking summaries and comparison lists for team review and approval.

Coordination & Execution

• Send briefs, brand guidelines, product information and content requirements to booked creators.
• Prepare and ship product samples, gifts and seeding packages to KOLs/KOCs.
• Follow up on content submission, revisions, posting schedules and live-date compliance.
• Check posted content against the brief (messaging, hashtags, tagging, disclosure requirements).

Administrative Support

• Support paperwork, contracts, POs, invoices and payment processing for creator bookings.
• Maintain booking trackers, budget trackers and campaign status files.
• Coordinate with Finance, Procurement and Legal to ensure on-time and compliant payments.

Database & Reporting

• Build and maintain the KOL/KOC database, including rate cards, past performance, content samples and contact details.
• Collect basic performance data (reach, views, engagement, clicks, conversions) and support post-campaign reporting.
• Track competitor KOL activities and emerging creators/trends relevant to Marico brands.

Cross-Functional Support

• Work closely with Brand, Content, Design, E-commerce/Affiliate and Livestream teams to align creator activities with campaign plans.
• Support ad-hoc tasks under the team's agenda and requirements.

• Final-year students or fresh graduates in Marketing, Communications, PR, Business Administration or related fields.
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