Mô tả công việc

Build and execute the IAP monetization roadmap. - Optimize paywalls, pricing, packages, promotions, upsell, and checkout flows. - Improve free-to-paid conversion, repeat purchases, and user LTV. - Segment users and develop personalized offers. - Plan and evaluate A/B tests for pricing, messaging, placement, and purchase journeys. - Manage the product backlog and coordinate with Design, Engineering, Data, and Marketing. - Monitor payment performance, refunds, and compliance with App Store and Google Play policies.
KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.

Experience with mobile apps using IAP, subscription, or freemium models. - Proven experience optimizing paywalls, pricing, purchase flows, and conversion funnels. - Experience with A/B testing, cohort analysis, retention, and monetization metrics. - Familiarity with App Store Connect, Google Play Console, RevenueCat, Firebase, Amplitude, or similar tools. - Strong understanding of IAP, subscription, pricing, and monetization models. - Strong analytical and data-driven decision-making skills. - Knowledge of LTV, ARPU, ARPPU, conversion, retention, and churn. - Ability to analyze funnels, cohorts, and user behavior. - Strong product planning, prioritization, communication, and stakeholder management skills. - SQL knowledge is an advantage. - Age 23–27; forward-looking/ambitious; proficient in using AI.
Tool stack: - Design & Collaboration: Figma, FigJam, Miro - Product Analytics: Amplitude, Mixpanel, Firebase Analytics - Data & Reporting: SQL, BigQuery, Looker Studio, Power BI - IAP Management: RevenueCat, App Store Connect, Google Play Console - Attribution: AppsFlyer, Adjust - Communication: Slack, Microsoft Teams

Thông tin tham khảo

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Nguồn tin: Nguồn: CareerViet · đăng 18/10/2026