Influencer (KOL) Manager

Position description:

You’ll be responsible for raising brand awareness for on-line and off-line activities for Minthacare brands defined by Marketing Director and ensure all targets are achieved on time.

Your position will focus on amplifying all Marketing campaigns and activities; by developing the brands’ influencer strategy, which includes both influential people (KOL) and medias, and execute influencer marketing projects across diverse channels.

The Influencer Manager reports daily to the Marketing Director of Minthacare and works closely with Marketing Team members.

Main duties

• Identify and build relationships with relevant influencers and experts for Medical with doctors and Retail with beauty bloggers / KOL 

• Develop and execute influencer marketing strategies for Minthacare brands on relevant channels (Social Media pages, E-Commerce, Beauty Magazines, Medical activities, etc.)
• Prepare influencer briefing: provide scope of work, brand/products information, content script, PR articles (support content translation and registration if needed)
• Coordinate projects with different teams (design, medical, digital, product specialist) to ensure high quality deliverables and accurate content
• Follow-up with influencer during projects, review deliverable and KPIs reached
• Brainstorm new creative approaches to influencer campaigns with Marketing team
• Research emerging trends and influencers
• Animate, present and lead the influencer activation online and offline (lead interview with KOL in front of camera or on-site)
• Be the face of Bioderma to present the brand and the products on online channels when requested
• Respect Marketing campaign strategy and brands identities

Other duties

You’ll be asked to be flexible and multitasks. Other missions may include:

• Prepare reports on each Influencer activations
• Support Digital Officer to build Influencer campaign online

• Animate activation events (skin analysis, VIP event, event with KOL & BB, etc) on POS
• Event organization related tasks (such as materials preparation, invitations)
• Contribute to the marketing contents concept development (brainstorming, provide insight, contribution to improve the process and materials) with the team.
• Follow process of validation and approval with Marketing Director
• Attend relevant events for networking and business purposes

Sharing Company values :

• Adhere and pass on the company and brand values : team spirit, colleague support, technical value as Biology, dermatology, aesthetics.
• Adhere and pass on human values : commitment, enthusiasm, positivity, respect for colleagues and manager
• Protect the interest of the company Minthacare
• Provide customers services and support
• Keep information confidential
• Commitment to the developpement of the compnay by providing suggestion and take initiative
• Medical and scientific expertise of products and brands
• Open mindness and sens of willingness to help

KPI and expectation for this position:

• Salary: 15 – 18 million gross (Negotiable)
• Full SHUI of Basic salary
• Minimum of 2 to 3 years experienced in a similar position.
• Achieve the quantity materials define in the marketing campaign
• Respect the dead line set by the manager and the planning of the campaign.
• Have a high level of knowledge on the brand and products (minimal of 85% of result at the test)
• Managers appreciation on the autonomy, attitude, communication, quality of work and execution, planning, problem solve and flexibility
• Good presentation and communication skills to animate KOL activations (during livestream).
• Managers appreciation on the customer insights understanding, strategic KOL contents planning
• Good in English
• Working place: 5th Floor, 119 – 121 Ung Van Khiem, 25 Ward, Binh Thanh District, HCMC
• Working time: 9h00 - 18h00 (from Monday to Friday)