Head of Sales – HORECA

About us:

Angel Foods (AFF) has a vision to bring sustainable food products to suit the needs of modern day consumers. AFF strives to be the leader in Vietnam for sustainable food products. We do that by establishing a strong and agile supplychain with active participation of all stake-holders. With our focus on sustainable development of the food sector in Vietnam, AFF actively works with smallholder farmers, expanding direct procurement of sustainably grown food products. We are proud to say, that we have achieved promising results. AFF produces and distributes high-quality and safe food products. Our products come in a wide variety of sizes. Our products are easy to prepare, inspiring you to perfectly blend ingredients, cultures, and traditions to create diverse dishes with immense flavor. Angel Fine Foods offers high quality products to the best restaurants and hotels across the country as well as the most prestigious department stores and gourmet food outlets. We partner with brands and businesses that are as passionate about sustainable food as we are and who provide exceptional, unique gourmet products. We are proud to deliver, on demand, the highest quality of fresh products. AFF aims to create a positive impact by giving voices to the millions of change-makers and innovators in our country and to positively impact our environment. 

Responsibilities:

• Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per Annual Business Plan (ABP).
• To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets.
• Co-ordinate Sales and Distribution by establishing nationwide distribution.
• Work out a training Calendar for all players in the Sales Organization and implement the same. Co-ordinate and execute all the marketing and brand activities as per the agreed calendar in ABP
• Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same
• Regularly have financial review with the Finance |Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved
• Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes
• Establish Travel and Market Contacts Plan for Self, Direct reportees and entire Sales Team
• Have Periodic Sales review with team on outlet increase and channel partner expansion
• Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition
• Coordinate with Logistics department to ensure smooth functioning of operations
• Ensure the training on induction manual to all the sales team members including the new recruits
• On quarterly basis do SWOT analysis of sales performance at PAN Vietnam Level. - Do half yearly appraisal of your team.
• Ensure that you have the budgeted manpower regularly as per ABP. Attract and retain quality manpower

Requirements:

• Senior profile with 5-8+ years of experience in Horeca and B2B sales.
• Exposure to Consumer / Food / B2C Industry and worked at a management cadre.
• Strong business orientation; experience of managing P&L and building scale in a distributed set-up with multi geography experience.
• Should have demonstrated ability in scaling up the growth of a company exponentially.
• Should be able to take decisions with a firm but convincing approach
• Ability to build a strong functional team
• Extremely strong with nos/data and ability to drive the organization effectively
• Good English communication is a plus