Head of Marketing Strategy & Operations

Get to know our Team:

• We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.
• We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.

Get to know the Role:

• Responsible for growing consumer and driver love for the Grab brand.
• Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
• Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.

The day-to-day activities:

• Lead the Area Marketing Team, reports to Country Marketing Director.
• Strong Results-oriented and data-driven: Consistent use of market research to make data-informed decisions for marketing plans covering all area & vertical levels in order to be aligned with country plan.
• Excellent presentation skills (both verbal and material) to manage/convince/influence stakeholders
• Proven track record of utilizing data in forming innovative and interesting ideas that is successfully operationalised into impactful marketing campaign executions.
• Grow and provide leadership to all Area Marketing Team and Comms Team to ensure parallel understanding and achievement of key objectives
• Highly meticulous in managing budgets across all areas & verticals
• Plan and track target & OKR by area & vertical level.
• Strong Stakeholder Management with Country Ops & Regional Team.

The must haves:

• Proven track record in scaling businesses and being directly accountable for revenue and growth
• Comfortable and savvy in gathering, compiling, analyzing and understanding the data
• Proven track record in translating data insights into actions
• From a startup environment therefore familiar with and comfortable working in a unstructured and dynamic environment
• Strong leadership and good attitude as team player
• Graduated from a recognized university with a reputable degree in Marketing, E-commerce or Business.
• Professionally proficient in English and in-country native language.
• Have used Tableau previously and very proficient in Excel spreadsheet