General Manager CHC - Indochina

KEY RESPONSIBILITIES

• Leads the CHC team in an engaging way to ensure commitment and motivation in line with Sanofi’s values.
• Ensures buy-in and ownership of the vision and targets by the CHC team.
• Identifies talent, actively facilitates their career development and leads the succession planning within own Business Unit.
• Defines and reviews individual objectives on a regular basis and ensures employees receive the necessary support to deliver high performance against agreed targets.
• Ensure effective communication between all functions (direct reports and support functions).

• Defines and communicates a vision for the CHC Business Unit.
• Is accountable for the overall strategic planning and direction of activities within own Business Unit.
• Continuously monitors competitive performance and local trends, anticipating local risks and opportunities.
• Leverages opportunities in the local market and adjusts the business strategy where and when relevant.
• Is in charge of adapting her/his Business Unit organization to business needs.
• Takes an entrepreneurial leadership on developing the CHC business in TMS

• Leverages local and global insights to develop best-in-class brand plans in coordination with global and regional teams as follows:
  • For all brands in global categories: adapt and implement global category/brand strategies and innovation in close coordination with regional marketing leads.
  • For all other local brands, the General Manager is fully accountable for the development and execution of the strategy and innovation.
  • Ensures brand and marketing input during strategic exercise, specifically for SBCP, LRP and Budget.

• Leads the execution of brand plans via in-depth tactical planning.
• Active cross-functional collaboration (eg with Medical, Regulatory, Supply Chain, Finance, etc) in all relevant activities of the CHC business (marketing and business planning, product promotion, and advertising, etc).

• Builds on market insights to define a commercial and trade marketing strategy.
• Coordinates implementation and monitoring of commercial action plans.
• Leads key account management and develops strong customer relationships.
• Owns the relationship/leads discussions with Business Unit-specific trade partners.
• Is accountable for gross-to-net.

• Is accountable for the definition of CHC portfolio development priorities and implementation of the global brand development in the local market.
• Leads the innovation process in coordination with the Global Innovation teams to ensure consistent delivery of new products on the market (Freshness).
• Supervises new product launches.
• Supports local licensing-in/out activities where these have been agreed with the global teams.

• Has full budget and P&L ownership within own Business Unit and is responsible for operational effectiveness and market share improvement.
• Monitors the P&L, anticipating and managing risks, to ensure achievement of business targets in both Sales and BOI (profit).
• Continuously challenges the business models (including commercial and marketing/trade marketing strategy in each channel) in view of Sanofi’s growth strategy and the payback of their investments.
• Constantly reviews resources allocation to optimize the P&L, to meet Sales and BOI targets, and to capture business opportunities.

• Defines promotional and advertisement resource allocation according to brand strategies, ensuring cost-efficiency at all times and particular focus on controllable expenses.
• Defines sizing and organization of sales force and merchandizing teams based on customer segmentation and targeting.
• Defines objectives for sales force and merchandizing teams and applies KPIs to manage their performance.
• Sets up appropriate management/financial control tools to monitor performance of all promotional and advertisement investments.

• Monitors customer satisfaction and performance and ensures back office management excellence.
• Validates sales forecasting and ensures alignment with the Supply team.
• Ensures implementation of a dedicated CHC supply dashboard with key KPIs.
• Implements, in coordination with supply partner, action plans to anticipate and address forecast, stock, shipping and destruction issues in order to minimize business impact and optimize customer satisfaction.
• Defines, together with Supply, the adequate governance to best support CHC needs and to optimize distribution costs.

• Develops and maintains relationships with key opinion leaders, health authorities, retailers and trade groups.
• Leverages on external affairs and market access resources at country, region or global BU level to ensure optimal access.
• Continuously engages with other Business Units and seeks alignment whenever required.
• Ensures engagement and alignment of internal expert functions such as medical, regulatory, legal, etc.
• Is an active member of the Country Coordination Committee and ensures coordination with the Country Chair.

• Enforces full compliance with Group rules as well as local regulations.
• Is responsible to manage HSE issues (Health, Safety and Environment) with the support of the local HSE team.
• Acts as a role-model of ethics and business integrity.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.