Elite Fitness - Marketing Director

Holding ultimate responsibility for Elite Fitness's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy for the business. Main duty is to manage Elite Fitness's marketing in-house department: club marketing, digital marketing, branding and PR, Call centre including inbound and outbound team, Design team to implement daily marketing activities.

• Proposing integrated marketing strategy for Elite Fitness on yearly basis following by details action plan
• Managing and coordinating the operation of daily marketing activities and effort between marketing and other department and clubs in Vietnam.

+ Club marketing: direct marketing events, member retention activities, branding (signage, logo, brand exposure in local market)

+ PR and branding: Managing KOLs, brand ambassador, press relationship, brand and content check and approving, all PR and advertising activities. Content planning and scheduling

+ Digital marketing and telemarketing: Creating digital offer on Facebook and google ad, running telemarketing campaigns. Managing social media presence and direct programs to improve social media reputation and recognition

+ Content and visual production such as branding photoshoot and campaign key videos

+ Branding event and campaign, member engagement activities

• Allocating budget, set up and monitor KPI and other task management system
• Setting up and running management system including guest registration system, lead tracking system, campaign management, project management and digital/telemarketing tracking system (marketing and sales automation from digital marketing to tele-marketing to appointment to clubs.)
• Training marketing and head of clubs of marketing plan and implementation.
• Evaluation & reports on Marketing activities

• Bachelor or Master Degree in Marketing, Communications or related fields
• Proven 05+ years’ professional experience as a Marketing Director
• Have strong knowledge and experience in the service/ hospitality/ retail industry (Fitness industry is preferable)
• Experience with strategic planning, marketing research and analytics to influence strategy and assess the effectiveness of marketing campaigns.
• Strategic & planning skills
• Excellent leadership and organization skill
• Negotiation and communication skill
• Metrics-driven marketing mind with eye for creativity
• Proficiency with online marketing and social media strategy
• Proven ability to manage budgets
• Task management skill
• Proficiency in English

• Insurance, Travel opportunities, Health checkup, Sport Club