E-Commerce & Social Media Executive

• The E-Commerce & Social Media Executive is responsible for the end-to-end management and growth of the company's digital retail presence across multi-channel e-commerce and social media platforms.
• The role combines daily operational execution with strategic growth initiatives — ensuring platform health, advertising effectiveness, customer engagement, and revenue performance across Shopee, TikTok Shop, Lazada, Facebook, Instagram, and Zalo OA. 1 · E-Commerce Operations & Platform Management
• Manage product listings across Shopee, TikTok Shop, and Lazada — including titles, descriptions, artwork, pricing, and variations.
• Monitor inventory levels, key performance indicators (GMV, traffic, CVR), seller compliance requirements, and platform campaign participation.
• Handle returns, refunds, and delivery coordination with the warehouse team.
• Monitor customer ratings and feedback; liaise with platform delivery contacts to resolve issues promptly. 2 · Advertising & Traffic Optimization
• Allocate and optimize advertising budgets on Shopee Ads, TikTok Shop Ads, and Lazada Ads in alignment with sales targets.
• Monitor daily campaign timing, keyword performance, and conversion impact.
• Evaluate ad effectiveness and recommend improvements to maximize platform visibility and ROI. 3 · Retail Customer Communication
• Handle customer inquiries across all platforms regarding products, orders, complaints, invoices, and delivery — maintaining high response rates.
• Escalate complex issues to relevant internal teams when required.
• Coordinate dispatch of product samples to registered customers as needed. 4 · Content & Social Media Visibility
• Plan monthly content direction based on stock availability and sales movement.
• Coordinate visual assets with the design team and repurpose content efficiently across channels.
• Manage caption writing, post scheduling, and routine engagement activities on Facebook, Instagram, Shopee Video, and TikTok Video. 5 · Reporting & Data Analysis
• Prepare platform performance and operational summary reports on a regular cadence.
• Produce revenue and cost reports; perform accurate data entry into MISA accounting software.
• Analyze performance data and provide actionable observations and recommendations to management. 6 · Livestream Planning & Execution
• Plan livestream schedules, select focus SKUs, and develop content in collaboration with the BID team.
• Coordinate full setup logistics including visual assets, tools, audio, lighting, and location.
• Support on-ground execution and manage post-stream visibility and follow-up activities. 7 · Affiliate Coordination
• Manage affiliate program participation, commission structures, and priority SKU assignments.
• Track creator-generated content; identify and coordinate additional visibility opportunities.
• Oversee sample dispatching to potential affiliate partners. 8 · Marketing & Business Development Project Execution
• Execute marketing tasks and campaigns as directed by the Marketing Manager.
• Support workshops, influencer collaborations, and partnership outreach initiatives.
• Coordinate cross-functional stakeholders for retail customer acquisition activities. 9 · Platform Visibility & Growth Monitoring
• Track trending products, keyword opportunities, and platform algorithm changes.
• Evaluate and test low-cost organic growth tactics to improve reach and engagement.
• Monitor seller reward programs, campaign mechanics, and Key Account Manager (KAM) incentive programs

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 1–2 years of hands-on experience managing e-commerce stores on Shopee, TikTok Shop, and/or Lazada.
• Prior experience running paid advertising campaigns on e-commerce and social media platforms is preferred.

Technical Skills

• Proficiency with Shopee Seller Center, TikTok Shop Seller Center, and Lazada Seller Center.
• Familiarity with MISA or similar accounting/ERP software for data entry and reporting.
• Working knowledge of social media management (Facebook, Instagram, Zalo OA).
• Competent in Microsoft Excel / Google Sheets for reporting and data tracking.
• Basic understanding of content creation workflows and coordination with creative teams.

Soft Skills

• Strong organizational skills with the ability to manage multiple platforms and tasks simultaneously.
• Detail-oriented with a commitment to accuracy in listings, data entry, and communications.
• Proactive problem-solver with good judgment in escalation decisions.
• Effective communicator — both written and verbal — in Vietnamese; working English is a plus.
• Collaborative team player, comfortable coordinating with warehouse, design, accounting, and external agencies.
• INTERNAL & EXTERNAL COORDINATION

This role works closely with the following teams and partners

• Warehouse team — inventory management, returns, and delivery logistics.
• Designer / Creative team — visual asset production and content adaptation.
• BID team — livestream content planning and execution support.
• Accounting — revenue/cost reporting and MISA data entry.
• KAM (Key Account Managers) — platform relationship and campaign alignment.
• External agencies — advertising partners, affiliate networks, and influencer collaborators.

KEY PERFORMANCE INDICATORS (KPIs)

• Gross Merchandise Value (GMV) growth across platforms.
• Ad Return on Ad Spend (ROAS) and Cost-per-Click (CPC) performance.
• Customer response rate and resolution time across all channels.
• Content posting consistency and social engagement metrics.
• Accuracy and timeliness of reports submitted to management.
• Livestream viewer counts, interaction rates, and attributed sales.
• Affiliate program engagement and attributed revenue