Deputy Marketing Manager

JOB PURPOSE

The Deputy Marketing Manager will manage Sai Gon Center's mall on all marketing activities (including Rewards+ loyalty program in the format of mobile application) and consumer events/activations.

KEY AREA OF RESPONSIBILITY

Marketing & Events management

• Plan, implementation and follow-up for various marketing activities and events to drive traffic to the mall and boost sales.
• Prepare event KPIs to follow up and analyze efficiency and Return on Investment (ROIs).
• Manage event agencies (as and when appointed by the company), day-to-day production, as well as campaign budgets and schedules.
• Manage event space leasing and advertising channels of Company.
• Identify partnership opportunities between Company and various trade and media stakeholders.
• Boost brand awareness through relationship with PR, magazines, articles, bloggers, …
• Obtain license application for promotional events
• Secure sponsorships for the mall

+ Loyalty program management

• Grow the Sai Gon Center mall’s loyalty program (Rewards+ mobile application)
• Collaborate with tenants, designers, digital team & Customer relationship management (CRM) team to produce relevant contents for all marketing activities (including Rewards+ loyalty program

• + Others

• Team management
• Other marketing-related projects as and when assigned 

• Bachelor Degree in Economics, Communications, Marketing or Business – related studies
• At least 3 years of working experience in the related field in events/consumer activation/PR
• Good relationship with local media (print, online, blogger/face bookers etc.)
• Good command of English and excellent Vietnamese copywriting and presentation skills
• High level of proficiency in MS Office, mobile applications and Internet 
• Ability to catch new trend quickly, analyse data and market insights
• Good at interpersonal, analytical and communication skills