(CRM) Email Marketing Specialist
Mô tả công việc
- Develop and execute CRM strategies and communications to drive growth and retention
- Work in partnership with other marketing functions to develop a deep understanding of user segmentation, behaviour and customer journeys.
- Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence.
- Be the gatekeeper of CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
- Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools
- Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
- Constantly stay informed with best in class acquisition, retention and advocacy practices.
- Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions.
- Manage CRM platform and communication-related budget
Yêu cầu ứng viên
- Bachelor's Degree in Communications, Marketing or related field
- Fundamental knowledge of responsive UX, HTML and CSS is a plus
- 1 years experience in email marketing, notification push and/or social media.
- Copywriting/Copyediting skills. Being creative is a plus
- Experience with A/B and multivariate testing
- Strong analytics skill & working knowledge of Google Analytics
Quyền lợi
- Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review
Thông tin tham khảo
Tin đăng ngày 01/07/2019 — đã hơn 180 ngày, có thể đã ngừng nhận hồ sơ. Hãy kiểm tra trên trang nguồn trước khi nộp.
- Thị trường tại Hồ Chí Minh
- 9.064 tin đang mở từ 2.879 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: website tuyển dụng của doanh nghiệp (tuyendung.tiki.vn) · đăng 01/07/2019