CRM Automation Executive

About Anfin

• We are a fintech company in Vietnam with the mission to bring investment opportunities and financial literacy to everyone in Vietnam. We strongly believe in the power of the stock market to transform developing economies. Therefore, we’re building the most innovative product in wealth management, and brokerage to make that happen. We have successfully raised investment from global venture capital investors and are now expanding the team to develop our product.
• Your Responsibilities
• Planning, building CRM channel strategy (Email, App Push, Web Push,...)
• Categorize customers and set up scenarios to maximize touchpoints
• Work with content team, investment team to design relevant, personalized and engaging CRM campaigns
• Segment Anfin's users and develop appropriate content directions for each group
• Directly deploy email marketing & automation platforms through tools and software (Sendgrid)
• Work with stakeholders to build resources for email marketing campaigns such as: landing page, email template, unsubscribe page, pop-up form, registration button…
• Monitor and evaluate the effectiveness of email marketing campaigns as a basis for optimal recommendations by A/B testing
• Our Requirements
• Degree in Business or Marketing Major
• Have 2-4 years of experience in using CRM software and tools (Sendgrid, Sendy, Mailchimp), email marketing platform, web push, app push
• Understand Marketing Automation and manage popular advertising measurement tools (Google Analytics)
• Have the ability to be creative content plan, content direction
• Experienced in stock investment and passionate about learning about the stock market
• Experience in using image design tools such as Canva, Photoshop
• Adaptable and flexible. Analytical and problem solving skills
• Team work spirit, Integrity, high responsibility for work
• Willing to serve internal and external customers conscientiously
• Eager to learn, always improve self-efficacy
• Positive, self-directed, ability to ensure work in all pressure situations
• Why us?
• We offer highly competitive compensation packages to proven talent
• We offer qualified employees the opportunity for ESOP
• We want you to have a well-paid job to focus on your work, so we do performance reviews and salary increases twice per year
• We provide Laptop to ensure the quality of work
• We consider ourselves a family with supportive colleagues and leaders. Our dynamic, fast-paced, and friendly environment includes an activity space and coffee station for breaks. We have company events for major holidays, such as International Women's Day, Vietnamese Women's Day, and Christmas. We also have an annual company trip and a year-end party
• We want employees to stay healthy and to be able to focus on their work, rather than healthcare costs. So, in addition to the medical insurance required by Vietnam labor, we pay for premium health insurance that pays most medical and healthcare expenses.
• At Anfin, you have an opportunity to learn about financial literacy from industry experts to build an integrated brokerage offering a variety of asset classes
• Last but not least, you will be mentored by a leadership team who has extensive entrepreneurship experience, successfully founding and exciting Tech companies