Content Marketing Leader

JOB DESCRIPTION

• Create multimedia content plans monthly & quarterly for social platforms and websites based on trends and best practices.
• Monitor SEO and web traffic metrics. (Develop a long term SEO plan to increase keyword rankings and organic search traffic)
• Propose plans, align with line manager, coordinate with cross functions: Digital ads, Sales to implement. Manage and keep track the content publishing on websites and social channels.
• Monitor social media performance and develop monthly reports. Identify social media KPIs to be used to measure success.
• Actively investigate and suggest new content/ idea/ activities to improve user engagement on digital platforms.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Coordinate with CS to track page’s inbox, user’s comments then have reasonable responses.
• Actively join team’s brainstorming session, seeding activities.
• Monitor market trends, competitor’s activities and user behaviors to give the suggestions to line manager.
• Monitoring and implementing media KPIs on views, reach, engagement, likes for each company's campaign.
• Provides leadership and guidance for social content team about best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies.
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• JOB REQUIREMENTS
• Equivalent of a university/college degree in Marketing, Business Administration, Communications or a related discipline required.
• 2 - 4 years of experience leading and managing social media strategy, planning and day-to-day execution native to each channel
• Results-oriented with strong project management skills
• Critical thinker and problem-solving skills
• Proficient social copywriter and content developer with proven track record of leveraging social media to connect, inspire, and motivate brand audience.
• Strong visual aptitude, social-savvy and aware of trends with demonstrated ability to communicate product value through written and edited stories/messages.
• Strong background in social media performance analysis and reporting
• Ability to succeed in a fast-paced, ever-changing, collaborative environment.
• BENEFITS
• Salary: 20.000.000 - 25.000.000 VND
• Probation: receive 100% salary
• Young, democratic, dynamic, professional working environment, focusing on working efficiency.
• Review salary at least once a year.
• 13th month salary bonus.
• Be equipped with modern equipment for work.
• Periodic bonus, holiday bonus, lunch allowance, parking allowance.
• Fully enjoy the social insurance – health insurance – unemployment insurance regimes according to regulations.
• Fully enjoy the regimes according to the Labor Law: holiday, Lunar New Year, annual leave, paid leave…
• Enjoy other preferential regimes: annual vacation trip, birthday.
• Periodic health examination once a year at Thu Cuc International General Hospital.
• Opportunity to travel domestic and abroad 1-2 times / year.