Content Marketing Leader

Basic Information:

• About product: GOGA is a language learning app, where you can enjoy a gamified English learning experience.
• Our development team has years of experience creating English communication courses with practical methodologies. Over the years, we have been thinking about how to provide more value to our learners.
• And now, by exploiting AI technology and gamification in app-based learning and creating a learn-and-earn place for learners, we can offer actual values from which our learners can benefit.
• Our ambition is to create a leading language learning ecosystem that brings our learners long-term values.
• Working address: 82 – 84 Thang Long Building, Ward 4, Tan Binh District, HCMC
• Working time: 8 – 12 am, 1:30 – 5:30 pm, Monday to Saturday morning (Saturday morning working online)
• Basic Salary: 15 – 20 Millions VND/month

Scope of work:

• Create multimedia content plans monthly & quarterly for social platforms and websites based on trends and best practices.
• Propose plans, align with line manager, coordinate with cross functions: Creative, Design, Digital ads, Sales to implement. Manage and keep track the content publishing on websites and social channels.
• Support team for PR articles, SEO contents, website contents as requested by line manager, following MKT activities.
• Actively investigate and suggest new content/ idea/ activities to improve user engagement on digital platforms.
• Coordinate with CS to track page’s inbox, user’s comments then have reasonable responses.
• Actively join team’s brainstorming session, seeding activities.
• Monitor market trends, competitor’s activities and user behaviors to give the suggestions to line manager.
• Monitoring and implementing media KPIs on views, reach, engagement, likes for each company’s campaign.
• Provides leadership and guidance for social content team about best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies.
• Main KPIs: View, reach, click, engagement rate, conversion rate (tỉ lệ đơn hàng có được từ social)

Requirement:

• Minimum 3 years of working experience in marketing and communication. Experiences in digital performance and content marketing is a must.
• Good in English (writing)
• Proactive, flexible in working, detailed and result oriented.
• High responsible, multi-task & well-time management.
• Understanding of the blockchain and crypto industry is a plus (Not a must).

Benefits:

• Young, democratic, dynamic, professional working environment, focusing on working efficiency;
• Review salary at least once a year;
• 13th month salary bonus;
• Be equipped with modern equipment for work;
• Periodic bonus, holiday bonus, lunch allowance, parking allowance;
• Fully enjoy the social insurance – health insurance – unemployment insurance regimes according to regulations;
• Fully enjoy the regimes according to the Labor Law: holiday, Lunar New Year, annual leave, paid leave…;
• Enjoy other preferential regimes: annual vacation trip, birthday;
• Periodic health examination once a year at Thu Cuc International General Hospital;
• Opportunity to travel domestic and abroad 1-2 times / year.