Consumer Market Knowledge Supervisor

• Job purpose: - Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment. - Describe products prescription to serve unmet needs.

Responsibilities

• 1. Business research & assessment: - Define I&O (issue & Opportunities) to propose JTBDs for brands. - Develop and implement market research initiatives (category, consumers, competitors, customers, influencers). - Monitor brand equity & build up insight for brand communication - Build, manage & improve a competitive market intelligence database and system.
• 2. CiLs building & management: - Recruit CiLs and build specific CIL group & lead conversation with that group, make them excited to input for our innovation/ brand equity JTBD. - Maintain great relationships and participations of CiLs to our continuously products improvements, innovations. - Explore, exploit CiLs to find out insights, burning needs of consumers in which our solutions must tackle to win.
• 3. Product development & assessment: - Based on consumer’s insights to define unmet need to design solution. - Describe products features & effectively communicate with R&D to develop suitable solutions/ identify technology, model needed... - Work with cross functional team to develop and assess product’s 6Ps: total offer to satisfy consumer's needs (hot button list, story board test, offline TVC, packaging test, product test work with CTI, channel test, pilot assessment, Post launch evaluation, ....
• 4. Lead team and develop team members.
• 5. Other tasks as assigned by Line manager.

• Bachelor’s degree in business administration / marketing or related major. - At least 3-5 years’ working experience in research, FMCG is a must. - Advanced research skills (Qualitative research is preferred). - Good sense of business and passionate to contribute to business result. - Leadership skills and Strong stakeholder management skills, able to lead and drive actions. - Good at relationship building, able to talk in the same language with consumers. - Good at listening, Empathetic and curious to find deep insights. - Capable of analyzing big amount of data and creating a strategic suggestion to the business. - Intermediate Marketing knowledge is a plus. - Good analytical, effective communication, collaboration & problem-solving skills. - English proficiency in both speaking and writing skills - Good at Microsoft Word, Excel, Outlook, and PowerPoint.