Mô tả công việc

Consumer Insight Analysis (60%) + Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms. + Collaborate with cross-functional team, including Marketing, R&D and sales teams to provide data-driven insights that support the New products development process and effective marketing and sales strategies. + Monitor and Stay up-to-date with industry trends, competitors, and emerging technologies; conduct report in monthly basis to suggest innovative approaches to consumer insights. + Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.
Consumer surveys design & implementation (30%) + Collaborate with cross-functional teams to understand research objectives and collect specific data required to support business goals. + Design and develop survey questionnaires to gather relevant and accurate data. + Implement surveys through various methods (both in-house and using agency), such as online platforms, telephone interviews, or in-person interviews. + Prepare comprehensive reports and presentations summarizing survey findings, including visualizations and recommendations for action.
Other tasks assigned by Line manager(10%)

Bachelor's degree in business, marketing, statistics or a related field.
From 3-5 years experience in consumer/customer insights, market research or related role in FMCG
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Good in communication, proactive attitude.
A passion for understanding consumer behavior and trends.
Fluent English, good at Power BI & Microsoft Office skills,

Thông tin tham khảo

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Nguồn tin: Nguồn: CareerViet · đăng 07/09/2026