CATEGORY LEAD (APPAREL - Men’s & Women’s Sportswear )

• I.
• Job Summary
• Department: Product & Category Strategy
• Reports to: Head of Product & Category Strategy
• Location: Ho Chi Minh City
• Role Purpose
• The Category Lead is responsible for running category execution from market understanding, product planning and development through launch and performance review.
• The role translates category direction into clear product priorities and actions, drives cross-functional execution, and contributes to key sales, margin, inventory and product productivity drivers.
• A hands-on, self-starter who is logical, comfortable with numbers, market-sensitive and able to move work forward.
• Expected Deliverables/ Outcomes
• Clear product priorities and category action plans aligned with the Head's direction.
• Key products move through development and launch with clear requirements, ownership and timelines.
• Category performance is regularly reviewed with clear actions against key sales, margin, inventory and productivity drivers.
• Cross-functional teams are aligned and key category initiatives are followed through to completion.
• Expected Capability
• Ability to understand customer needs, identify product gaps, and translate insights into practical product ideas and actions.
• Ability to use basic sales, margin, and market data to assess product and promotional performance and recommend actions aligned with the category direction.

• II.
• Key Responsibilities 1 . Market & Category
• Follow market trends, consumer needs, competitors and price points within the assigned category.
• Translate category direction into product priorities, range plans and action plans.
• Identify customer needs, product gaps and potential growth opportunities.
• Bring relevant market and customer insights into product and assortment decisions.

2. Product & Assortment

• Drive the product pipeline from concept → development → launch → review.
• Translate customer and market needs into clear product requirements and briefs.
• Work with Design / Product Development / Sourcing / Quality to ensure quality, cost and timeline.
• Recommend assortment, SKU mix, price points and launch priorities within the agreed category direction.

3. Commercial & P&L Drivers

• Track key metrics including Sales, Margin, Sell-through, Inventory and SKU productivity.
• Identify key performance gaps and business drivers.
• Recommend practical actions on assortment, pricing, replenishment, product improvement or discontinuation.
• Work with Sales, Retail, Ecommerce and Marketing to improve product productivity and commercial performance.

4. Launch & Performance Review

• Drive launch readiness for key products and ensure actions are completed on time.
• Work with Marketing, Sales, Retail and Ecommerce on product positioning and launch execution.
• Review product performance after launch and identify what is working, what is not and what action is needed.
• Follow through on agreed actions and monitor the impact on category performance.

5. Cross-functional Execution

• Act as the category focal point for assigned projects.
• Align key actions, owners and timelines across relevant functions.
• Proactively follow up and drive resolution of execution issues.
• Escalate key issues and decisions to the Head with clear facts, options and recommendations.
• III. Key Requirements 3-5+ years of experience in Category Management, Product Management, Merchandising, Brand Management or related roles.
• Relevant industry experience will be considered a plus.
• Logical thinking with good numerical and analytical ability.
• Good understanding of market, consumer and product needs.
• Comfortable working with sales, margin, inventory and SKU data.
• Strong execution, follow-up and cross-functional working skills.
• Hands-on, proactive, fast-moving and willing to learn.
• IV. BENEFITS
• Salary: 35 – 40M 13th-month salary and performance-based bonus;
• Full statutory benefits including Social Insurance, Health Insurance, Unemployment Insurance, public holiday and Tet bonuses, as well as the company's welfare policies, team-building activities, parties, and annual company trips;
• Annual salary review;
• Opportunities to participate in training courses to enhance professional expertise, knowledge, and skills;
• Dynamic and professional sports working environment, with frequent opportunities to attend major events featuring well-known celebrities and professional athletes;
• Fully equipped with necessary tools and equipment to support work performance;
• Working hours: 8:30 AM – 5:30 PM, Monday to Saturday morning (Saturday working hours can be arranged flexibly by adjusting the schedule).
• V. WORKING LOCATION
• Ho Chi Minh City: 188bis Tran Quang Khai Street, Tan Dinh Ward, District 1.

Upcoming relocation

• At the end of 2026, the office will be relocated to 183C Nguyen Van Dau Street, Binh Loi Trung Ward, Ho Chi Minh City.