Campaign Manager (Giám Đốc Dự Án – Chiến Dịch California Fitness & Yoga)

Position title: Campaign Manager (Giám Đốc Dự Án – Chiến Dịch California Fitness & Yoga)
Salary range: 800 - 1500 USD
Work Location: 5 Nguyen Tat Thanh Street, Ward 12, District 4, Ho Chi Minh City

Job Responsibilities:

• Creating, Implementing and Executing Marketing and Sales Plans
  • Work in conjunction with the Marketing Director, Agency Account Manager and Sales Management team to create and implement marketing and business plans including online, offline and events.
  • Work with key stakeholders to ensure timely project execution, and problem solve any issues that may arise.
  • Lead the brief creation for all collaterals and project manage the creative production of the same to ensure timely delivery of the same. Ensure all collaterals are on brand.
  • Keep track of any collateral or marketing gift replenishment needs at club level and work with suppliers to ensure timely delivery of the same. Keep campaigns on budget, and ensure suppliers are paid on time.
  • Report on the effectiveness of campaigns and issue recommendations from your learnings.
  • Ensure consistent implementation of visual guidelines across all channels and communication means.
• Establishing Partnerships, Gathering Leads & Managing Relationships
  • Work with sales teams to gather referral and activation leads and monitor daily lead targets for the same.
  • Reach out and build local partnerships focused on generating qualified traffic and / or leads to our business.
  • Work with cross-functional teams to generate joint marketing / lead generation efforts thus optimizing costs.
  • Lead the process of gathering leads through activation / events and work to consolidate database of all leads generated. Maintain the database of leads by ensuring data consistency.
  • Leverage on customer data and all available marketing channels to create, execute and measure success of retargeting initiatives aimed at driving new purchases or repurchase / upselling.
  • Supervise content create by and for the brand. Ensure indexation of and control access to brand’s assets.
• Management, Building Team & Culture
  • Recruitment: Define org structure, identify gaps and recruit ‘A Players’ capable of adding further to the team.
  • Training & Development: regularly promote sharing sessions between Marketing and Agency teams and provide industry and brand updates to all division stakeholders to generate sense of purpose and momentum.
  • Succession Planning: Ensure an effective succession plan is in place to accommodate the growth of the team. Work with the management team to keep the succession plans current.