Brand Manager (The 31)

Job Summary

• We are looking for a passionate and commercially driven Brand Manager to lead the strategic development and business growth of THE 31
• The role is responsible for building a distinctive premium contemporary fashion brand through clear positioning, consistent storytelling, curated product strategy, premium customer experience and sustainable commercial performance.

Responsibilities

• 1. Brand Building & Development - Develop and manage The 31’s positioning, brand strategy, customer proposition and long-term growth direction. - Maintain consistency across brand identity, tone of voice, product storytelling, campaigns, retail and digital touchpoints. - Work with Product, Creative and Marketing teams to translate business and collection objectives into clear brand briefs. - Conduct market, competitor, cultural and customer research to strengthen brand relevance and differentiation.
• 2. Brand Planning & Execution - Develop annual and seasonal brand plans aligned with the product and fashion calendar. - Lead integrated marketing plans across digital, PR, influencer, retail, events and partnerships. - Define the communication objectives and key stories for each collection, capsule and product launch. - Monitor campaign performance, brand indicators and marketing budget effectiveness.
• 3. Product & Portfolio Strategy - Work closely with Product and Design teams to provide brand, customer and market input for collection planning. - Support product architecture across core essentials, seasonal products, commercial heroes and image products. - Monitor product performance, customer feedback, pricing and market response to optimize the portfolio. - Ensure product launches are consistent across product, communication and customer experience.
• 4. Brand Partnerships & Cultural Relevance - Identify relevant fashion, art, design and cultural trends that can strengthen The 31’s brand positioning. - Develop suitable partnerships with artists, artisans, creative communities and selected lifestyle brands. - Work with PR and Marketing teams to build visibility through relevant media, creators and industry relationships. - Ensure all collaborations and associations are credible and aligned with the brand.
• 5. P&L Management & Business Growth - Take ownership of revenue, profitability and overall brand performance. - Monitor P&L, sales, product mix, pricing, promotions and marketing investment. - Develop strategies to grow full-price sales, average transaction value, repeat purchase and customer retention. - Balance short-term commercial results with long-term brand equity.
• 6. Retail & Brand Experience - Oversee brand consistency across stores, e-commerce, events and customer touchpoints. - Work with VM and Operation teams to align product presentation with collection stories and commercial priorities. - Support premium customer engagement, clienteling, private previews and selected brand events. - Ensure retail and E-commerce teams communicate product value, materials and craftsmanship clearly.

• Candidates have range age: 28 – 32 is preferred - Bachelor’s degree in Marketing, Business Administration, Fashion Business or a related field. -
• At least 2 years of experience in Brand Management, preferably in fashion, premium lifestyle, beauty, retail or luxury-adjacent sectors . - Strong understanding of fashion branding, customer behavior, product portfolio and premium retail. - Strong visual literacy and ability to evaluate creative outputs from a brand perspective. - Commercial and analytical mindset with experience in sales, marketing and P&L performance. - Strong communication, presentation and cross-functional management skills. -  Strong interest in art, design and contemporary culture, with the ability to translate cultural references into relevant brand ideas. - Good command of English and Microsoft Office. - Experience in fashion PR, cultural partnerships or creative collaborations is an advantage.
• Benefits: - Salary negotiable based on the candidate’s experience.
• Range salary: 25 - 30 mil (gross)/month - 2 months probation period with 100% official salary applied. - After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations - 12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year. - Participation in monthly internal engagement and team-building activities. - Monthly 40% employee discount voucher for Routine products.
• Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC
• Working time: Monday - Friday.