Brand Manager, Marketing – Brand

KAO Việt Nam

Thỏa thuận Hồ Chí Minh Chưa yêu cầu kinh nghiệm Hạn nộp 05/12/2026

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Mô tả công việc

Purpose ・Create & execute Brand strategy in line with corporate & business strategy to increase Brand value (Brand presense) ・Prioritize where and how to invest to foster brands effectively in line with corporate and business strategy.
Strategy Structure: Corporate Strategy > Business Strategy (Category) > Brand Strategy > Product Line Brand Strategy(Management of sub-line)
Scope
Financial ・Net sales (vs BGT, vs PY) ・Business Profit (vs BGT, vs PY) ・ROI (Manage MKT expense) ・TCR(vs BGT)
Non-Financial ・Progress of Mid-term Strategy ・MK Share (vs BGT, vs PY) ・Brand Score (vs BGT, vs PY)
Decision-Making ・Create & execute Brand strategy in line with corporate & business strategy ・Add priority of investment among brand sub-line to increase Brand value
Operating network
External - Media/ Research agency - Authority - 3PL Supplier
Internal - PD/CCC/Sales - Japan HQ - Finance / Purchasing - Supply chain
Area of Responsibility
1) Business Strategy (incl. mid-term strategy): -Create & execute Business Strategy in line with corporate strategic direction -Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy -Deeply understand Company technology, direction and market movement for decision of business strategy
2) Brand Strategy: -Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are. -Create sales supporting information materials (Brand strategy) on time -Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI -Execute and analyze Brand health check
3) Product Line Brand Strategy: -Create & execute Product line Brand strategy (Management of sub-line) -Create sales supporting information materials (product line brand strategy) on time -Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI
4) Marketing Strategy: -Create & execute Marketing strategy -Build up strategy by analyzing 3C, 4P -Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL) -Create BTL ideas including communication claiming & AW of POSM -Create and execute MK campaign in collaboration with sales team -Create P/L plan with PD team and well manage it (MI, BP%) by price guideline -Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents)
5) Consumer / Competitor / Channel Understanding: -Analyze Brand Power Survey and develop plan to foster brand -Analyze competitor situation and create attractive positioning -Analyze channel situation and propose appropriate action -Conduct research for understanding consumers
7) TCR contribution: - Initiate and promote plan to contribute to company profit through TCR idea
8) Coaching: - Coach other marketing members (Subordinates)
9) Paper work: - Prepare some mandatory documents related to MK campaign / New Products - Proceed paper work related to MK investment for financial purpose - Paper work for smooth operation among departments related to MK activity
10) Other: - Do assignment from direct superior - Legal / QA

Yêu cầu ứng viên

Minimum requirements - Education: At least Bachelor’s Degree, a certain level of English skill (all the tasks done in English) - Job-related experience:At least 5 years engaged in Brand management, Brand strategy and Marketing - Specific knowledge:Skilled in brand management & marketing.
Presentation Skill.
Coaching Skill - Business understanding:Good knowledge of key consumer insights based on qualitative and quantitative data.
P/L structure knowledge - Other requirements:Keep trying to increase knowledge.
Respect others and contribute to team-work.
Willing to share all the knowledge with others.
Communicate with others with smiling Proactive, Enthusiastic and Passionate mind set

Thông tin tham khảo

Mức lương phổ biến cho “Marketing Manager”: 28,8 – 42 triệu/tháng, trung bình 35,4 triệu (270 mẫu tin, VietnamSalary). Xem chi tiết lương
Thị trường tại Hồ Chí Minh: 18.815 tin đang mở từ 3.732 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
Nguồn tin: Nguồn: CareerViet · đăng 05/11/2026

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