Mô tả công việc
- We are looking for a
- Brand Manager to oversee and develop the brand strategy and operations for
- The Matcha Tokyo and Mochi Sweets in Vietnam.
- The Brand Manager will be responsible for maintaining brand identity, driving marketing initiatives, coordinating with headquarters/partners, and ensuring consistent brand execution across all stores and channels.
- This role requires a strong understanding of
- Japanese F&B culture, brand management, and local market insights in Vietnam .
- Brand Strategy & Development
- Develop and execute brand strategies to strengthen the market presence of
- The Matcha Tokyo and Mochi Sweets in Vietnam
- Ensure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experience
- Work closely with partners/franchisors to maintain brand standards and guidelines
- Marketing & Campaign Management
- Plan and implement marketing campaigns, seasonal promotions, and product launches
- Manage both online and offline marketing activities (social media, PR, events, collaborations, etc.)
- Monitor market trends, competitors, and customer insights to adjust brand strategies accordingly
- Product & Menu Development
- Coordinate with the brand owners and R&D teams regarding new menu items or seasonal products
- Localize products when necessary while maintaining the original brand identity
- Store Branding & Customer Experience
- Ensure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi)
- Work with the operations team to maintain visual merchandising and store presentation
- Business & Performance Monitoring
- Track brand performance, sales data, and marketing effectiveness
- Prepare reports and propose improvements to grow brand awareness and revenue
- Cross-functional Coordination
- Work closely with Operations, Marketing, Supply Chain, and external partners
- Communicate effectively with Japanese partners or headquarters when required
Yêu cầu ứng viên
- Experience
- Minimum 3–5 years of experience in a similar position, preferably in
- F&B or hospitality
- Experience working with
- Japanese brands or Japanese companies is highly preferred
- Preferred Candidate Profile
- We strongly prefer candidates who meet one of the following:
- Japanese nationals with working experience in Vietnam , preferably in the F&B industry, or
- Vietnamese candidates who have studied or worked in Japan , especially in the F&B sector
- Skills
- Strong understanding of brand management and marketing strategy
- Experience managing multi-brand or franchise brands is a plus
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and coordinate with multiple teams
- Language
- English: Business level
- Japanese: Preferred (especially for communication with Japanese partners)
- Benefits
- Competitive salary based on experience
- Opportunity to work with premium Japanese F&B brands
- Dynamic and international working environment
- Career development opportunities in the F&B industry
Thông tin tham khảo
- Mức lương phổ biến cho “Brand Manager”
- 28,9 – 41 triệu/tháng, trung bình 34,9 triệu (197 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 6.749 tin đang mở từ 2.009 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 09/09/2026