Brand Manager

Roles and Responsibilities:

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Working with Performance Marketing to build library of strategic keywords and content strategy
• Planning and execution of all communications and media actions on all channels, including online and social media
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
• Overseeing the production of advertisements, promotional materials and mail campaigns to ensure activities are aligned with brand and Company values
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing merchandising collateral to establish and maintain product branding
• Collaborating with different teams such as trade marketing, performance marketing, creative, finance, sales, …
• Researching and analyzing consumer behavior, market trends and competitor activity
• Increasing product sales and market share
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Establishing budgets, performance specifications and sales estimates
• Building community
• Training employees, partners about company brand, products USP,…
• Measuring and reporting on campaign performance and assessing KPIs and ROI

• REQUIRE
• Bachelor degree in Marketing or related field is preferred.
• 2-3 years of experience in brand manager, preferably at a similar position in Fashion, Cosmetic, Skincare, Jewelry.... industry
• Creative thinking
• Excellent written and verbal communication skills
• Analytical thinking
• Strong leadership and project management
• Product packaging and retail knowledge
• Great at multi-tasking and delegating
• Organization and responsibility
• Collaboration and teamwork