Brand & Experience Designer

Key Responsibilities

• 1. Spatial Strategy & Experience Design: a. Experience Concept Development: Define overarching showroom and retail experience concepts aligned with brand positioning, campaign direction, and customer insights. b. VM Standard & Planning: Develop and distribute standard VM guidelines (display logic, POP placement, zoning, customer flow) for showroom renovations and seasonal launches. c. Spatial Staging: Lead the overall planning and on-site setup for 10+ core showrooms and collection presentations; oversee lighting, fixture placement, material quality, and finishing details to ensure a premium and cohesive atmosphere. d. O2O Spatial Integration: Ensure that spatial design translates campaign messaging effectively, creating a seamless connection between digital touchpoints and in-store customer experience. e. Prop & Material Curation: Source and curate lifestyle props, textiles, and decorative objects; establish a refresh cycle strategy to maintain a dynamic and premium showroom environment.
• 2. Brand Identity & Asset Management: a. Master Brand Asset System (BAM): Systematize all brand assets (logos, typography, color palettes, icons) into a centralized digital library and ensure company-wide accessibility. b. Brand Governance & Training: Conduct regular brand workshops and provide templates to ensure alignment across Sales, Retail, and Online teams. c. Visual Integrity & Quality Control: Act as the final auditor for all marketing materials (POP, leaflets, digital banners), ensuring strict compliance with Everon’s premium tone and visual standards.
• 3. Creative Strategy & Concept Development: a. Campaign Concept Development: Collaborate with Marketing and Product teams to define seasonal campaign concepts and collection narratives aligned with business objectives. b. Collection & Exhibition Concept: Develop concepts for collection presentations, exhibitions, and key brand moments, including storytelling, flow, and experience structure. c. Customer-Centric Communication Concept: Translate business goals and customer insights into clear creative directions that guide messaging and visual execution. d. Cross-touchpoint Creative Direction: Ensure that concepts are consistently expressed across showroom, digital, and campaign channels.
• 4. Key Visual & Digital Creative Direction: a. Key Visual Development: Design and lead the creation of high-impact key visuals (KV) for campaigns, launches, and brand initiatives. b. Performance-driven Creative Design: Collaborate with Performance Marketing to create and optimize visual assets for Meta, TikTok, and Google campaigns based on data insights. c. Content Adaptation & Scalability: Adapt campaign visuals into various formats (social media, web banners, in-store displays, print) while maintaining consistency. d. A/B Test Creative Development: Produce multiple creative variations (e.g., emotional vs. functional messaging) to support ongoing performance testing and optimization.
• 5. Operational Excellence, QC & Research: a. Vendor & Production Management: Identify, evaluate, and manage external vendors (contractors, printers, suppliers), ensuring cost efficiency through structured comparison and negotiation. b. Technical Review & Field QC: Review technical drawings (SketchUp/AutoCAD) and conduct on-site quality control to ensure execution aligns with design intent. c. Market & Trend Research: Analyze competitor retail environments and global design trends; provide regular insights and proposals for brand experience improvement. d. Project & Budget Tracking: Monitor project timelines, renovation progress, and budget usage; maintain accurate reporting and documentation (PO, settlement).

Requirements

• 1–3 years of experience in graphic design, visual merchandising, or spatial design.
• Proficiency in Adobe Creative Suite. 3D rendering skills (e.g., SketchUp) for showroom layouts are highly desirable.
• Proven ability to negotiate with and manage local production vendors.
• Fluent in English.

Core Competencies Expected

• Customer-Centric Mindset: Always putting the premium brand experience first in every decision.
• Strategic & Analytical Thinking: Base decisions on data and business impact, not just intuition.
• End-to-End Ownership: Ability to manage ambiguity, take initiative, and drive projects to completion, including hands-on field execution.