Brand Executive (PR & KOC/KOL Management)

• We are seeking a proactive Brand Executive to drive the growth of our corporate brand through the execution of brand campaigns, partnership initiatives, influencer programs, and strategic brand projects.
• This role requires strong project management and stakeholder coordination skills to ensure effective and consistent brand execution across multiple touchpoints.

1. Project Management & Execution

• Plan, coordinate, and execute brand projects, ensuring timelines, deliverables, and budgets are effectively managed.
• Drive collaboration across cross-functional teams and external partners to ensure seamless project execution.

2. KOL/KOC & Partnership Management

• Source, evaluate, and manage KOL/KOC, influencers, communities, and strategic partners aligned with campaign objectives.
• Manage campaign execution, content deliverables, stakeholder communications, and performance tracking.

3. Brand Campaign & Communication

• Develop and execute brand campaigns, communication initiatives, and brand-building activities across multiple touchpoints.
• Review and provide feedback on communication materials and creative assets to ensure alignment with brand standards and objectives.

4. Research & Insights

• Research notable branding campaigns, consumer trends, competitor activities, and industry best practices to identify opportunities and generate actionable insights.

5. Events & Special Projects

• Coordinate and execute brand activations, events, partnership programs, and other strategic projects.

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or related fields. 1–3 years of experience in Brand Marketing, Marketing Communications, Influencer Marketing, Partnership Marketing, Account Management, or related fields; experience in retail, FMCG, e-commerce, agency is a plus.
• Hands-on experience in managing KOL/KOC, influencer, or partnership projects.
• Strong collaboration and communication skills with internal teams, agencies, influencers, and external partners.
• Project Management:  Ability to manage multiple projects, timelines, budgets, and deliverables effectively.
• Brand Understanding & Research:  Good understanding of branding, marketing communications, consumer trends, and ability to identify relevant campaign opportunities and best practices.
• Problem Solving & Ownership:  Strong sense of accountability, attention to detail, and ability to proactively solve problems in a fast-paced environment.