Brand Content Strategist

1. ROLE OBJECTIVE

• The
• Brand Content Strategist is the guardian of the PPP narrative.
• You are responsible for transforming complex medical technology (LLCS, Cool-Laser, Calecim) into compelling, relatable, and high-converting stories.
• Your goal is to humanize our "Clinical, Clean, Luxurious" brand, fostering a community of loyalists through a mix of educational authority and aspirational lifestyle content.

2. CORE RESPONSIBILITIES

• Omni-Channel Strategy
• Develop and execute the monthly content calendar across Facebook, Instagram, TikTok, and LinkedIn. Ensure channel-specific nuances (e.g., high-energy TikToks vs. polished IG aesthetics).
• Copywriting Excellence
• Craft "Punchy" yet "Professional" copy for social posts, ad headlines, email newsletters, and website landing pages. Master the balance of empathy (solving skin anxiety) and authority (clinical results).
• Social Media Management
• Lead community management and engagement. Monitor trends in the aesthetic industry to ensure PPP remains a "First-Mover" in social conversations.
• Creative Briefing
• Collaborate with the Design and Video teams to ensure visuals align with the copy. You provide the "Hook" and the "Narrative Arc" for every asset produced.
• Authenticity & Relatability
• Execute our strategic shift by incorporating "Behind-the-Scenes," Doctor-led Q&As, and authentic client journeys to bridge the gap between the clinic and the consumer.

3. CORE KPIs & PERFORMANCE TARGETS

• Efficiency Benchmarks
• Engagement & Growth Benchmarks

Community Engagement

• Achieve a 20% increase in organic engagement rate (Likes, Comments, Shares) within the first 90 days.

Follower Growth

• Drive a 5–8% MoM growth in qualified followers on Instagram and TikTok.

Content Efficiency

• Maintain a 3:1 ratio of educational/lifestyle content to direct promotional offers.

Conversion Assist

• Track "Link in Bio" and "Save" rates to measure high-intent interest.
• Brand Standards
• Voice Consistency: 100% alignment with the PPP Tone of Voice (Professional, Reassuring, Premium).

Production Velocity

• Full monthly calendar finalized and approved 7 days prior to the start of the month.

4. PROFESSIONAL SKILLS & QUALIFICATIONS

• Storytelling Mastery: 4+ years of experience in copywriting or content strategy, specifically for
• Luxury, Beauty, or Healthcare sectors.

Social Fluency

• Expert knowledge of the TikTok/Reels algorithm and a deep understanding of what makes content shareable in 2026.

Medical Literacy

• Ability to digest clinical data and translate it into "Consumer-First" language without losing scientific accuracy.

Visual Direction

• A strong eye for "The PPP Aesthetic"—knowing how to curate a feed that looks expensive, clean, and trustworthy.

Tools

• Proficiency in
• Canva (for quick layouts),
• CapCut (for social video ideation), and Social Management tools (Later, Sprout Social, or Buffer).

5. STRATEGIC IMPACT

• The Brand Content Strategist solves our "Engagement Gap." By moving the brand from a "Silent Expert" to an "Engaging Authority," you build the trust necessary for high-ticket sales.
• You ensure that when a potential client lands on our profile, they don't just see a clinic—they see a lifestyle and a solution they can't wait to book.