Associate Product Marketing Manager

Mô tả công việc

• Develops product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections
• Defines and delivers technical solution benefits, positioning and expertise to sales reps & product teams
• Translates and articulates technology platform messages (i.e., administration, security, integration, etc.)
• Develops sales tools including sales scripts, presentations, and demonstration scripts and can effectively communicate solution benefits with internal sales teams and channel partners
• Supports marketing programs, campaigns and additional assets with content and messaging to drive demand
• Research competitive solutions and maintain competitive comparisons and evaluations
• Cultivate and nurture relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value 
• Social and Emotional IQ – ability to effectively listen, communicate, and manage expectations all levels (down, peer, up) and political savviness (corporate agility) Ability to take an abstract idea, design it out, build the plan and deliver the details
• Develop and execute go-to-market plans and ensure internal organizational readiness

Yêu cầu

• BS/BA required or equivalent experience
• 6+ years of marketing experience
• 3+ years’ experience in a product marketing role preferably in the high-tech industry
• Experience in conducting market analysis, developing market messaging, and communicating benefits
• Experience in a dynamic start-up or high growth environment is preferred, where the candidate has experienced triple digit growth and the people and systems dependencies that go with that
• Strong analytical capacity with experience presenting and communicating findings to a variety of stakeholders, including the executive team
• Experience in enterprise product marketing
• Experience developing product positioning and omni-channel messaging
• Demonstrated strong ability to balance strategy with day to day execution and implementation
• Database and relationship marketing, business acumen and budgeting experience knowledge
• Goal oriented, self-motivated, creative, flexible and adaptable to new situations
• Can work under high pressure & be adaptable with aggressive environment
• Passion for working with customers and delivering customer excellence
• Passion on working with IT solutions and mapping with consumer needs