Assistant Brand Manager (Fashion)

Job Summary

• Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective brand-building strategies.
• Responsibilities: -    Develop monthly and quarterly communication and social media plans aligned with traffic, revenue and category priorities.  -    Track Traffic, CVR, ASP, sales and category performance to identify gaps, opportunities and recommended actions.  -    Develop and execute initiatives across social, content, digital, CRM, events, partnerships and in-store activations to support traffic and revenue growth.  -    Manage the brand’s social content and day-to-day brand expression, working closely with the Social Executive to ensure consistency and quality.  -    Contribute ideas for campaigns and activations that keep the brand fresh, relevant and connected to its audience. -    Manage external partners, creators and brands across briefing, coordination, negotiation and execution.  -   Coordinate closely with Product, VM, Digital, PR, Creative and Operations to ensure timely delivery.  -   Support Brand Manager in managing marketing budget and brand performance.  -   Propose alternative actions when planned activities are delayed or not delivering expected results. -   Handle administrative tasks and other ad-hoc assignments as required.

• Must have: -       Candidates born 1994 – 1999 are preferred.
• Bachelor’s degree in Marketing or similar major -        At least 2 years of experiences as Assistant Brand Manager, Brand Marketing Leader, fashion is plus -       Strong commercial mindset; comfortable with targets, numbers, Excel and performance tracking.  -      Good sense of social media and visual communication; able to work with references and maintain brand consistency.  -      Able to balance business performance, branding and community/culture building.  -      Proactive and comfortable working in a fast-changing environment.  -      Strong stakeholder and project management skills across internal and external teams.
• Nice to have: -      Experience in fashion, lifestyle, culture, F&B, creative spaces or community-led brands is a plus. -      Hands-on experience with performance marketing or working closely with ads/digital teams.  -      Familiarity with reporting tools, dashboards, or data visualization.  -      Experience in product/category management or merchandising.  -      Experience working with KOL/KOC, PR, or content production workflows.
• Benefits: -       Salary negotiable based on the candidate’s experience.  -       2 months probation period with 100% official salary applied. -       After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations, DBV Insurance -       12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year. -       Participation in monthly internal engagement and team-building activities. -       Monthly 40% employee discount voucher for Routine products.
• Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC
• Working time: Monday - Friday.