Area Sales Manager
Mô tả công việc
Company Overview
- Universal Robina Corporation (URC) is one of the leading branded food and beverage companies in the Philippines, with an established presence across ASEAN and international markets.
- As part of the URC Group, URC Vietnam operates in the fast-moving consumer goods (FMCG) industry, bringing well-known brands such as C2, Rong Do, Jack n' Jill brands Dynamite and Cream-O to Vietnamese consumers.
- The company continues to strengthen its brand portfolio, expand its market reach, and respond to evolving consumer needs.
- Driven by a commitment to quality, innovation, and operational excellence, URC Vietnam focuses on sustainable business growth while fostering a collaborative environment where people can develop and contribute to the company's success.
- Job Purpose
- The Area Sales Manager (ASM) – Beverage is responsible for delivering sales volume, distribution and in-market execution in an assigned territory under the direction of the Field Sales Manager (FSM).
- The role drives distributor-led beverage sales, ensures availability and visibility of priority beverage SKUs, coaches frontline sales teams and converts market insights into actions that improve outlet coverage and sales productivity.
- Key Responsibilities
- Beverage Territory Planning and Sales Delivery · Translate approved Beverage sales plans into monthly, weekly and daily targets by distributor, route, outlet and priority SKU within the assigned territory. · Deliver territory targets for beverage sales volume, active outlets, numeric distribution, product availability, assortment and in-store execution. · Track results by distributor, route and SKU; respond to gaps, seasonal demand and competitor activities with corrective actions aligned with the FSM.
- Beverage Distributor and Route-to-Market Management · Work with assigned distributors to deliver sell-in and sell-out plans, order fulfillment, market coverage and adequate stock of core beverage SKUs. · Review route effectiveness, outlet visit discipline, sales productivity, stock levels and stock rotation; address out-of-stock, slow-moving and near-expiry risks. · Develop relationships with distributors and beverage outlets to expand active distribution and improve execution in traditional trade and other assigned channels.
- Field Sales Team Leadership and Coaching · Guide and coach assigned Sales Supervisors and frontline sales teams, as applicable, on daily targets, beverage selling priorities and execution standards. · Conduct regular field coaching and joint market visits to improve sales call quality, route productivity, objection handling and execution at beverage outlets. · Review team performance, provide timely on-the-job feedback and escalate material people or execution issues to the FSM.
- Beverage Outlet Execution and Trade Activation · Ensure availability of priority beverage SKUs, effective assortment, shelf/display visibility, POSM execution and cold-product availability or cooler execution where applicable. · Coordinate with Trade Marketing and distributors to execute approved beverage promotions and outlet activations; monitor compliance and resolve market issues.
- Market Intelligence and Beverage Performance Reporting · Monitor beverage consumption trends, competitor brands, pack sizes, pricing, promotions, retailer feedback and local demand opportunities. · Provide accurate daily, weekly and monthly reports to the FSM on sales volume, distribution, outlet coverage, route productivity, activation execution and distributor stock. · Use sales data and field observations to recommend territory actions that improve beverage availability, outlet penetration and sell-out performance.
- Cross-functional Coordination and Compliance · Coordinate with Customer Service, Logistics, Finance and Trade Marketing to support beverage order processing, timely deliveries, stock availability and issue resolution. · Support distributor receivables follow-up and stock-management controls in line with approved company policies and commercial terms. · Ensure compliance with sales procedures, approved trade programs, route-to-market standards, product handling requirements and reporting guidelines.
Yêu cầu ứng viên
Job Requirements
- Must-have Requirements · College diploma or university degree; a background in Business Administration, Sales, Marketing, or a related discipline is relevant. · At least 3 years of FMCG field sales experience, including hands-on experience selling beverage products through distributor-led channels. · Practical experience managing distributors, retail territories and frontline sales teams; experience coaching Sales Supervisors or salesmen is required. · Strong knowledge of beverage channel dynamics, traditional trade execution, outlet coverage, route planning, beverage SKU mix and retail visibility. · Ability to drive sell-in and sell-out, monitor distributor stock and stock rotation, and execute beverage promotions in the market. · Strong field execution, planning, analytical, communication, negotiation and problem-solving skills; proficient in Excel and PowerPoint. · Willingness to travel extensively within the assigned territory and conduct regular in-market coaching and visits.
- Preferred Requirements · Experience with ready-to-drink beverages (e.g., tea, energy drinks or other packaged beverages), particularly in General Trade (GT). · Demonstrated improvement in beverage distribution, outlet activation, sales call productivity or distributor performance. · Experience executing in-store cooling or cooler visibility initiatives, where relevant to the assigned channel. · Working English communication skills and experience collaborating with Trade Marketing, Customer Service and Logistics teams.
- Core Competencies · Beverage Sales Execution and Territory Management · Distributor Management and Beverage Route-to-Market · Sales Volume, SKU Mix and Distribution Analysis · Beverage Outlet Activation and Retail Visibility · Field Coaching and Frontline Sales Leadership · Trade Promotion Execution and Commercial Negotiation · Cross-functional Coordination and Issue Resolution · Ownership, Market Discipline and Compliance
- Why Join URC · Opportunity to develop deep Beverage category expertise through hands-on field execution in a multinational FMCG company. · Opportunity to grow professionally while working with experienced Sales and cross-functional teams.
- Interested candidates can submit an updated CV via email: tuyen.dung@email: tuyen.dung@urcvn.
Thông tin tham khảo
- Mức lương phổ biến cho “Area Sales Manager”
- 21,7 – 32,5 triệu/tháng, trung bình 27,1 triệu (286 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Đồng Bằng Sông Cửu Long
- 23 tin đang mở từ 15 doanh nghiệp. Xem việc làm tại Đồng Bằng Sông Cửu Long
- Nguồn tin
- Nguồn: CareerViet · đăng 02/11/2026
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