Ads Specialist

Job Overview

• We are looking for a Google Ads Specialist to join our Digital Marketing team and drive growth for global e-commerce businesses within the Shopify ecosystem.
• The ideal candidate has hands-on experience managing Google Ads campaigns, with a strong understanding of Google Shopping, conversion optimization, and performance marketing.
• You should be data-driven, analytical, and passionate about continuously improving campaign performance to maximize ROAS and business growth.

Responsibilities

• Plan, launch, manage, and optimize  Google Ads campaigns , including Search, Display, Shopping, Performance Max, YouTube, and other Google advertising solutions.
• Take ownership of  Google Shopping campaigns , including product feed optimization, Merchant Center management, and improving product visibility and ROAS.
• Conduct keyword research, audience analysis, competitor research, and bidding strategy optimization to maximize campaign performance.
• Continuously monitor campaign performance and optimize budgets, bidding strategies, targeting, and ad assets to achieve business KPIs.
• Analyze campaign data using  Google Analytics 4 (GA4), Google Merchant Center, Google Tag Manager , and other tracking tools to identify insights and optimization opportunities.
• Prepare regular performance reports with actionable recommendations and growth strategies.
• Collaborate closely with SEO, Content, Design, Product, and Development teams to improve landing pages, user experience, and conversion performance.
• Stay up to date with Google's latest advertising features, AI-driven campaign types, policy changes, and industry best practices.
• Support testing or collaboration on other advertising platforms such as  Meta Ads or TikTok Ads  when required.

Requirements

• At least  1 year of hands-on experience managing Google Ads campaigns .
• Strong understanding of  Google Shopping , Merchant Center, product feeds, and feed optimization.
• Experience managing performance-driven campaigns with clear conversion and revenue objectives.
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Proficiency in  Google Ads, Google Analytics 4 (GA4), Google Merchant Center , and other performance tracking tools.
• Good understanding of key performance metrics, including  ROAS, CPA, CPC, CTR, Conversion Rate , and customer acquisition.
• Good English communication skills (both written and spoken).
• Ability to work independently while collaborating effectively in a fast-paced environment.

Preferred

• Experience in  e-commerce, Shopify, or digital marketing agencies .
• Google Ads Certifications (Search, Shopping, Display, Measurement, or AI-powered campaigns).
• Experience with  Meta (Facebook) Ads  or  TikTok Ads  is a plus.
• Familiarity with Shopify, Google Tag Manager, and conversion tracking implementation.
• Experience optimizing international advertising campaigns is an advantage.

Benefits

• Attractive salary up to 20M VND per month  plus commission , with final compensation negotiated based on actual skills and experience
• Social insurance and benefits according to Labor Law regulations.
• Holiday and Tet bonuses throughout the year.
• Bi-annual team building activities & annual company trip.
• Annual health check-up.
• Professional development opportunities in Google Shopping, e-commerce advertising, and multi-channel performance marketing.
• Collaborative, innovative, and growth-oriented work environment.
• Opportunity to work with diverse  Shopify merchants  across different industries.
• Why Join Tapita?
• Work with global Shopify brands and international e-commerce projects.
• Deepen your expertise in Google Ads and Google Shopping rather than managing multiple advertising platforms.
• Access large-scale advertising accounts and performance-focused campaigns.
• Continuous learning opportunities alongside experienced SEO, Product, and Shopify experts.
• Clear career path toward Senior Google Ads Specialist or Performance Marketing Lead.
• INTERESTED IN JOINING US?  Fill in the form below to let us know your interest and we'll get back to you.
• Working Hours:  8:30 AM – 5:45 PM, Monday to Friday.
• Work Location:  M5 Tower, 91 Nguyen Chi Thanh Street, Giang Vo Ward, Hanoi.