Get to know the Role:
You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. You will be working with the social media manager and will be integral to all our community engagement and content related efforts. You will be essential in communicating the company’s brand in a positive, authentic way to today’s modern, hyper-connected, mobile first customers.
The day-to-day activities:
- Maintain and coordinate Grab’s social content marketing calendars including brand, product and values.
- Partner with internal and external resources, agencies, publishers, and producers for the benefit and betterment of the social community and Grab fans
- Oversee owned social media channels development and management, including content scheduling and community engagement campaigns. Focusing specifically on increasing brand affinity and loyalty.
- Nurture and support ongoing advocates and influencer content production and engagement.
- Monitor and analyse online sentiments on social media platforms under purview
- Liaise with Creative, operations, strategy and insights
- Ensure adherence to operating budget of Marketing Department
- To ensure working seamlessly with other marketing peers in various department
The must haves:
- At least a Bachelor Degree with 2-3 years working in social media role with community management experience across platforms such as FB, IG, Twitter and YT
- Proficiency in FB Business Manager, Social Media publishing tools (e.g. Hootsuite), Analytics tools (e.g. GA), online monitoring tools (e.g. Brandwatch)
- Proven success driving social campaigns
- Expertise in both creative and promotional copywriting
- A data-driven mindset toward social content and publishing
- Up to date understanding of the social media/digital media landscape and ongoing trends
- Strong project management skills and experience in social media content production, with the ability to multi-task and deliver under tight deadlines
- Self-starter with an ability to work independently, whilst also a team player for broader social media strategies, monitoring or tactical campaigns
- Prior experience working in an agency would be advantageous
