Senior Marketing Executive

Campaign Planning & Execution

• Build monthly and quarterly marketing plans aligned with business goals.

• Coordinate cross-functional teams to run campaigns on schedule.

• Monitor campaign performance and suggest optimizations.

Content & Social Media

• Manage content development for platforms like Facebook, Instagram, TikTok, YouTube, and website.

• Work with in-house or freelance content creators to ensure timely and consistent delivery.

• Stay updated on platform trends and adjust content plans accordingly.

Digital & Offline Marketing

• Support digital campaigns across paid and organic channels.

• Take part in planning and running offline events or activation campaigns when needed.

• Collaborate with partners or vendors for specific campaign initiatives.

Leadership (if applicable)

• Take ownership of key marketing workstreams or product campaigns.

• Lead small teams or coordinate project-based contributors where needed.

• Contribute to long-term brand planning and provide strategic input.

Reporting & Optimization

• Track campaign KPIs and produce regular reports.

• Monitor and optimize marketing budget allocation and channel effectiveness

• Bachelor's degree in Marketing, Communications, or a related field.

• 3 years + of experience in digital marketing and social media, with a proven track record of managing campaigns across multiple channels.

• Experience in the education industry.

• Strong understanding of digital marketing tools and social media algorithms.

• Experience in content creation, including writing, video production, and graphic design using basic tools like Capcut and Canva.

• Familiarity with SEO and online marketing strategies.

• Ability to work both independently and as part of a team.

• Strong analytical thinking and problem-solving skills.

• Proactive, creative, and passionate about brand building and marketing campaigns.

• Willingness to travel for work when required.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent