1. Brand Strategy and Design
- Make requirements and implement evaluation of research results and data analysis on GREENFEED's brand health with stakeholder groups participating in the GREENFEED ecosystem: customers (Feed, Farm, Food, Fishery) , consumers, employees, partners, government and press
- Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the related market.
- Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values.
- Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy
- Lead the efforts in driving the Group branding plans and roadmaps and coordinate with functional division and industries in action initiatives
- Manage the brand development process, advise industries and production and business units when there is a need to develop new brands
2. Brand Building
- Collaborate with the Group Communication department, leading efforts to evaluate research and analysis to develop positioning, concepts, brand benefits, and direction for communication activities
- Develop brand positioning and identity toolkits and deploy them to relevant departments
- Directly manage and deploy or advise on the implementation of the Group brand initiatives and brand initiatives for related industries to promote the Group's brand goals
- Lead efforts to work with marketing agencies to shape and implement advertising ideas
- Allocate budget, ensure efficiency and optimize costs for brand campaigns
3. Marketing, Communications, Product Management
- Lead the development of integrated marketing campaigns that effectively communicate the brand's story, products
- Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels.
- Oversee public relations efforts, maintaining positive relationships with media, influencers, and partners to enhance brand visibility.
- Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.
4. Team Building and Development
- Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
- Collaborate cross-functionally with teams such as sales, operations, and finance to ensure seamless execution of brand strategies and initiatives.
- Developing a plan and implementing a capability development plan for short, medium and long-term human resources.
- Development of succession phase personnel
- Identify necessary skills and competencies and coordinate personnel to develop programs and training to improve skills, share and disseminate relevant brand knowledge within the Division and the Group
5. Others
- Perform other assigned tasks as requested by the Division Head
