1. Develop business strategies and plans
- Forecast and analyze the business environment.
- Define and develop nationwide business and channel strategies.
- Plan the business strategies to develop and effectively serve customers.
- Propose initiation or termination of supply contracts.
2. Manage sales revenue
- Monitor, supervise, and expedite plan implementation aligned with the company’s development strategies.
- Responsible for supervising, managing, and expediting debt recovery (if any).
3. Manage business operations and goods
- Manage and control the use of annual budgets under responsibility according to company policies and regulations.
- Propose promotions and incentive programs; Plan, supervise, and evaluate program’s effectiveness.
- Responsible for product demand forecasting to meet sales requirements.
- Develop and expand distribution channels for company-branded products. Collaborate proactively with Marketing to plan brand and market development strategies.
- Build and control implementation of sales and payment policies.
4. Manage sales tools and establish relationships with supermarkets
- Build and maintain relationships with supermarket chains; handle and process information with relevant departments.
- Resolve customer complaints which cannot be addressed by members.
- Representing the company in external activities with competent and local authorities related to the operations in modern trade channel.
5. Conduct market and customer research
- Design and conduct market data collection and competitor analysis to support new product development, sales policies, marketing strategies, and after-sales programs.
- Advise BOD on market trends, products, packaging, volume, etc., to support timely investment decisions or business plan adjustments that enhance operational efficiency and optimize business opportunities.
6. Develop workflows, regulations, and reporting systems within scope of responsibility
7. Manage, train, and develop employees
- Participate directly in the recruitment process.
- Assign tasks, train, coach, and develop team members.
- Supervise and evaluate employee performance.
8. Other tasks as assigned by the line manager
