Quản Lý Thương Hiệu

• Develop and implement brand strategies for the Beauty/FMCG segment, ensuring alignment with company direction and suitability for each product category.

• Collaborate with Sales, Trade Marketing, and distributors to execute marketing campaigns, promotional programs, in-store activations, and go-to-market activities.

• Conduct market research and analyze consumer behavior as well as competitors to identify trends, opportunities, and challenges.

• Manage brand budgets, ensuring efficient allocation across campaigns, promotions, and channel-specific activities for multiple product categories.

• Oversee and develop brand assets (POSM, key visuals, brand guidelines, brand identity) across all communication channels and retail touchpoints.

• Monitor and evaluate the performance of brand campaigns, providing insights and recommendations to optimize ROI across diverse product lines.

• Work closely with agencies/partners to deliver integrated marketing communications (IMC), including digital, social media, PR, and influencer marketing.

• Lead, coach, and develop the brand marketing team to ensure strong execution capabilities and foster a creative, high-performance culture.

WHAT ARE WE LOOKING FOR

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum of 4–5 years of experience as a Brand Manager/Assistant Brand Manager in the FMCG/Beauty industry.

• Proven experience in brand management, trade marketing, digital marketing, and new product launches.

• Strong understanding of consumer behavior, market trends, and FMCG distribution systems.

• Excellent project management, data analysis, strategic thinking, and communication skills.

• Proficiency in English; experience working with international partners is a strong plus.

WHAT WE OFFER TO YOU

• Competitive salary and performance-based bonuses.
• Full social, health, and unemployment insurance as per Labor Law.
• A young, dynamic, and friendly work environment.
• Exciting company trips, team building and a grand Year-end Party.
• 12 annual leave days + 13th-month bonus based on company performance and your contributions
• Annual salary review - your efforts will be recognized!

TIME & LOCATION

• Working time: 09:00 – 18:00 from Monday to Friday.
• Location: 207/7 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent