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MARKETING COMMUNICATIONS MANAGER

American International Hospital (AIH)
Updated: 06/10/2025

Employment Information

Benefits

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Đồng phục
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Nghỉ phép năm
  • CLB thể thao

Job requirement

1. Develop & Drive Communication Strategy

  • Formulate comprehensive marketing and communication strategies to strengthen brand image and support growth.

  • Build brand, product, and promotional communication strategies.

  • Define key messaging, creative direction, and execution plans for campaigns.

2. Budget Planning & Management

  • Plan, propose, and manage the marketing budget to ensure efficiency and effectiveness.

  • Monitor cost-effectiveness and ROI of campaigns.

  • Conduct market and pricing analysis to ensure competitive positioning.

3. Execute & Supervise Marketing Activities

  • Oversee execution of all marketing campaigns: brand building, digital marketing, promotions, events, and customer engagement programs.

  • Manage brand identity, social media platforms, and digital presence.

  • Develop sales kits, POSM, and promotional materials.

  • Conduct customer satisfaction surveys and propose experience enhancement strategies.

4. Public Relations & Media Management

  • Establish and maintain strategic relationships with media and PR partners.

  • Lead communication crisis management and ensure message consistency.

  • Support public health awareness campaigns and CSR initiatives.

5. Product Development & Business Growth

  • Collaborate cross-functionally to generate ideas for new services and products.

  • Analyze customer data, expand loyalty programs, and optimize database utilization.

6. Team Leadership & Department Operations

  • Lead, coach, and develop the marketing & communications team, ensuring performance and professional growth.

  • Set and monitor KPIs, conduct performance evaluations, and manage rewards/disciplinary actions.

  • Design training programs, manage workforce planning, and improve internal coordination processes.

  • Oversee risk management and ensure operational efficiency of the department.

Job requirement

REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.

  • Minimum 5 years of managerial experience in a similar role, preferably in healthcare or premium service sectors.

  • Strong leadership, planning, coaching, project management, and financial analysis skills.

  • Proficiency in digital marketing, data analytics, CMS, and excellent communication skills in both English and Vietnamese.

  • Strategic mindset, creativity, adaptability, and high resilience under pressure.

More Information

  • Qualification: Bachelor
  • Age: Unlimited
  • Job type: Permanent

Company Overview

American International Hospital (AIH)

http://www.aih.com.vn Number of employees: 500-999

Bệnh viện Quốc Tế Mỹ (AIH) tọa lạc lại Khu đô thị An Phú, Thành phố Thủ Đức, Thành phố Hồ Chí Minh. Chúng tôi tự hào là một trong những bệnh viện quốc tế đầu... View more

MARKETING COMMUNICATIONS MANAGER

American International Hospital (AIH)