Planning and implementation of marketing strategies and promotional events.
Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
Responsible in achieving KPI and target set by Country Marketing Head
The day-to-day activities:
Understand business requirements from Driver acquisition team. Create campaign and content via both offline or digital channels to acquire new drivers each month
Work with creative team to come up with creative approach and design marketing materials needed, including artwork, videos and ads copies.
Co-ordinate with performance marketing team to execute and monitor digital ads. Conduct content optimization to scale up the number of leads, resulting in lower CPL
Create communication plans for existing driver community to promote retention and engagement
Work closely with all driver operation teams across all verticals to execute campaigns
The must haves:
Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
Branding marketing, online marketing, or performance marketing experience is preferred
Relevant marketing experience: At least 2 years of relevant marketing and public relations experience; startup experience, or consulting experience is preferred
Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
Collaborative, team player: Effective in engaging and influencing marketing and sales team members to achieve targets
Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the DAX community
Highly detail-oriented: Ensure the quality of all marketing materials and communications
Good command in Thai and English: Fluency in spoken and written English is preferred
Computer literacy, MS-office and other instant program
