Lead Product Marketing Manager - Grab Financial Group

Get to know our team:

Our purpose is to build sustainable relationships with our customers by delivering well designed and well-packaged products that help them solve real-world problems. We do this by truly understanding our customers and their needs, designing meaningful value propositions that inform product development and communication, and managing go-to-market with the help of our marketing, ops and customer support teams. We are a regional team based in Singapore and work hand-in-hand with regional product management, regional marketing and country teams across Grab’s eight markets, focusing on the areas that matter most to our customers (consumers, drivers, merchants, agents, and partners).

Get to know the Role:

You will be in charge of shaping, launching and marketing aspects of Grab Financial Group, and will be the custodian of the overall customer experience. You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world-class products that maximize customer gains & minimize key pain points. You will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.

The day-to-day activities:

• Build and manage the voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business

• Develop product marketing value proposition and messaging based on insights and data

• Identify and recommend marketing opportunities, automation, and measurement that must be built into product development

• Document how our products work, what the user experience is like, what can go wrong

• Equip frontline teams (marketing, operations, and customer support) with product training and product communications

• Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers

• Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption

• Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations, and customer support to drive the execution of product launches, product iteration and ongoing usage of key products

The must haves:

• Bachelor’s degree from a top-tier  university with 5-10 years marketing experience using broad marketing mix, management consulting experience, or customer/commercial focused product experience

• Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.

• Has a strong cross-functional leadership track record

• Technical skills in Product Marketing,  Marketing Strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

TEAM CULTURE

• We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible

• We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning

• We are nice, work together well, and believe in the Grab mission