[HO] Digital Marketing

Insurance, Allowances, Uniform, Health checkup, Training & Development, Salary review, Annual Leave, Sport Club

1. Digital Marketing Planning

- Analyze customer behavior on digital channels to develop effective outreach strategies.

- Synthesize customer insights from data to propose marketing directions, convert data into feasible recommendations.

- Analyze market information, analyze competitors and determine customer needs for banking products and services.

- Coordinate with relevant departments to build overall marketing strategies and detailed marketing plans for banking products and services.

- Continuously update information on insights, learn about user needs to improve the quality of Marketing.

2. Measure and optimize Digital Marketing performance

- Monitor, analyze, and report campaign performance.

- Evaluate the effectiveness of marketing campaigns and propose necessary adjustments.

- Make recommendations to improve and optimize campaigns based on analytical data.

- Build reports on the effectiveness of communication campaigns on channels.

3. Advise and support internal Marketing teams

- Work closely with product, brand and communication Marketing departments to ensure consistent and effective campaigns.

- Advise on how to apply Martech to campaigns to improve performance and automate processes.

- Propose programs and campaigns to promote and increase the number of users and transactions on Digital Banking.

4. Manage Marketing technology

- Propose the implementation of new tools to support Marketing campaigns.

- Proactively update new Digital Marketing trends and tools to optimize the Bank's Digital Marketing activities.

- Other tasks assigned by the Director.