Head of Sales

1. Strategic Sales Leadership

• Define and execute the national sales strategy to achieve revenue targets across all centers and sales channels.

• Collaborate with the General Manager, Group Commercial, and Brand Manager to align sales strategies with market positioning, customer profiles, and overarching brand campaigns.

• Leverage a strong understanding of unit economics and product profitability to drive commercially sound decisions, balancing volume with margin impact.

• Lead the implementation of commercial initiatives that improve conversion effectiveness and long-term business value.

2. Sales Performance & Execution

• Ensure delivery of monthly, quarterly, and annual sales targets with structured performance monitoring and data-driven decision making.

• Ensure full compliance with the established sales operating model, driving consistency and reducing variability across centers.

• Collaborate with the Sales Trainer to deliver robust onboarding and ongoing capability-building programs for the sales force.

• Ensure disciplined use of the CRM system for lead tracking, follow-ups, and pipeline hygiene, leveraging analytics to refine conversion tactics.

• Maintain high standards of discipline and execution across the team, ensuring accountability to KPIs, lead conversion, and behaviors aligned with our values.

3. Cross-functional Collaboration

• Partner with the Brand Manager, TMK, and Digital Sales functions to ensure quality lead generation and effective conversion pipelines.

• Coordinate closely with the Service and Academic teams to ensure a seamless customer journey that matches the pre-sale promise with post-sale delivery.

• Foster a collaborative and respectful working culture across all functions in the commercial funnel.

• Actively engage senior internal stakeholders, including HR, Finance, and General Management, to align priorities and secure support for sales initiatives.

4. Team Leadership & Talent Development

• Lead and inspire a large, distributed sales team—including metro-based center teams and a nationwide remote sales team engaging with prospects outside urban areas.

• Understand and respond to the operational nuances of remote-only sales in non-metro regions, adapting support, tools, and oversight to ensure success.

• Build a high-performance culture focused on continuous improvement, shared success, and personal accountability.

• Manage underperformance with clarity and fairness, in compliance with the HR performance management policies, while recognizing and rewarding excellence.

• Identify and develop high-potential team members as part of long-term succession and capacity planning.

• Promote knowledge sharing and surface best practices from high-performing centers to lift consistency and performance across the network.

• Minimum of 8 years’ experience in sales leadership roles, ideally in service-based or subscription businesses. 

• Prior experience with Wall Street English or familiarity with the consultative sales model used in the language education industry is strongly preferred. 

• Demonstrated track record of meeting or exceeding revenue targets while improving profitability and unit economics. 

• Strong understanding of sales performance management, incentive design, CRM usage, and coaching methodologies. 

• Experience leading change initiatives and driving consistent execution through systems, training, and processes. 

• Proven ability to collaborate cross-functionally with marketing, customer service, training, and finance. 

• Experience in remote team management, particularly in navigating regional sales nuances. 

Key Leadership Attributes & Competencies 

1. Commercial Leadership 

• Demonstrated ability to drive revenue growth while optimizing unit economics and product profitability. 

• Proven success managing a multi-channel sales model, with sound judgment in balancing volume with margin contribution. 

• Prior experience with Wall Street English—or deep familiarity with its blended learning model, consultative selling approach, and center operations—is a strong asset. 

• Upholds a student-centric mindset, ensuring that enrollment decisions prioritize learner fit and long-term success. 

1. Discipline & Accountability 

• Leads by example and sets high standards of operational execution and ethical behavior. 

• Holds self and team rigorously accountable to KPIs, behaviors, and outcomes, with strong follow-through and data-driven decision-making. 

1. Unified Ways of Working 

• Brings structure, alignment, and process discipline to large, distributed teams. 

• Ensures consistent execution of the sales operating model, reducing variability and improving reliability across centers. 

• Promotes knowledge-sharing and standardization of best practices to uplift team performance. 

1. Change Agent 

• Confident challenging the status quo and driving operational change across people, processes, and systems. 

• Experienced in implementing new workflows and tools while engaging teams constructively through change. 

1. High EQ & Communication 

• Skilled in coaching with empathy, managing conflict, and motivating diverse teams across functions and geographies. 

• Communicates clearly, persuasively, and consistently across all levels of the organization. 

• Building trust with internal stakeholders is effective in navigating cross-functional priorities. 

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent