Head of Brand Strategy & Marketing Communication

Get to know our Team:

• We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.

• We're the guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.

Get to know the Role:

• Responsible for growing consumer and driver love for the Grab brand.

• Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs

• Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.

The day-to-day activities:

• Lead the entire Brand & Communication Team, reports to Country Marketing Director.
• Strong consumer insight driven and familiar with the entire marketing mix formula to hit every touch point and grow brand love.
• Work closely with Regional Brand team to actively manage relationships with the media to create positive publicity on the business and engage the public to support Grab.
• Maintain strong external working relationships: Identify and engage trustworthy partners and external vendors that are committed to deliver high quality work for creative, PR, media buying, events​,​ etc. for Grab.
• Budget Management on each media & production spend.
• Target & OKR.
• Lead the Partnership team to get in the partners aligned with country and cities strategy

The must haves:

• From a startup environment therefore familiar with and comfortable working in an unstructured and dynamic environment

• Strong leadership and good attitude as a team player

• Graduated from a recognized university with a reputable degree in Marketing, E-commerce or Business.

• Professionally proficient in English and in-country native language.

• Previous planner with execution and coordination powers.

• Understands consumer insights, able to develop creative briefs, is able to project manage campaigns, detailed orientated.

• Must be able to distill business needs and convert that into creative brief.