Creates advertising, brand identities, collateral, presentations, and other marketing and promotional materials to reflect the brand, hotel image and style and to also stay within strategy. Works cooperatively with key stakeholders to quickly and efficiently assess and support fulfillment of their design needs.
CORE WORK ACTIVITIES
Managing Marketing Activities
- Creates new concepts, ads and new collateral to reflect appropriate brand look, style, segmentation and positioning. Verifies consistent brand look across all projects for the properties.
- Consults with marketing and other company leaders to obtain information on company campaigns, segments, and business areas requiring service. Assesses segmentation and style needs along with design and advertising requirements.
- Works cooperatively with key stakeholders to quickly and efficiently assess and support fulfillment of their design needs.
- Develops creative design, computer graphics, production layouts, and provides marketing support for assigned projects, following established department project administration and archival processes.
- Designs collateral and logos with close attention to typography. Adjusts and uses photography and illustrations effectively.
- Maintains awareness of current design trends as well as different styles of design to execute design projects.
- Maintains skill currency in computer and software required to complete assignments.
- Presents new concepts, layouts, logos, etc., to creative director, marketing and other leaders.
- Reviews proofs and coordinates review of printer’s proofs and handles final corrections/alterations and printing estimates.
- Places order for production and maintains vendor relationship for assigned projects.
- Assists client base with copyright verification, photo research, and art direction.
- Performs other duties as assigned.
MANAGEMENT COMPETENCIES
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
- Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Creative Expression - The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
- Marketing - The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability.
- Internet/Intranet/Extranet Design - Knowledge of web and digital fundamentals, including web and digital design principles and approaches, the impact of various technical design choices, and their impact on the user experience.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
- Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
